If you’re an online retailer, then you’re probably acutely aware that holiday sales will make or break your biz. The month-long time span between late November and December is a money machine for many retailers – in fact, most merchants earn up to a third of their sales during this short window of time each year.
Now, imagine you’re the webmaster of a slow site (or one that experiences downtime) this season. It may not seem like a big deal at the outset – but you should definitely consider moving it to the top of your list of business concerns. Luckily, you don’t have to take time out of your busy schedule to keep an eye on your site. SiteUptime offers 24/7 website monitoring – the best in the biz – so you can rest easy and focus on bringing in the sales.
Holiday Downtime Can Cripple Online Retailers
According to a recent stat from Shop.org, $96 billion in sales will take place online this year, and that’s a 12 percent increase from the previous year. Online shopping is on the rise, a fact that should cause brick-and-mortar shops to sit up and take notice right alongside their online counterparts.
A Monitis survey was just released that revealed another shocking stat. 56% of shoppers who spend more than two hours online each week will cancel an order if they run into slow websites, sites dealing with downtime, or sites with internal server errors. They simply abandon their shopping carts and click away. If your website is one of the unfortunate few that experience these issues during the holidays, you may not find out about the glitch until it’s too late. If you don’t correct the issue immediately, you may wind up missing out on your holiday sales bump altogether, and this could wreak havoc on your bottom line.
Monitoring Your Website: Vital for Your Biz
A major issue for online retailers during the holidays is unexpected traffic spikes. Shoppers are prowling the ‘net in droves during the holidays, and if a deal you’re promoting happens to go viral or you have an unusually large response to an email you’ve sent, you may just find yourself hit with a jolt in traffic that your servers can’t contain.
Keeping a dedicated employee on staff during the holiday season is a great way to prep for an increase in resource usage following a promotional sales event. But what about external factors; things you can’t control?
That’s where a third-party website monitoring service come in, and it’s worth its weight in gold during the unpredictable holiday shopping rush. SiteUptime is dedicated to making sure your customers can reach your website every second of every day.
Simple. SiteUptime provides both free and advanced remote monitoring services for your website. Plus, if your website experiences downtime, SiteUptime will alert you by email or text the second it happens. The stats above prove how critical response time is during the holidays. SiteUptime even goes a step further – the service will furnish you with detailed reports about your website’s blips and response times so you can keep an eye on things at a glance.
Don’t let the holiday crowds pass you by. Do the smart thing and invest in SiteUptime’s website monitoring service. It will pay dividends by protecting your bottom line. Start your free trial now.