Why Law Firm Websites Need More Speed

law firm websites

It’s harsh, but it’s true: it doesn’t matter how great your website is if it’s slow to load.

You may have spent all of the time and money in the world of perfecting your website. But if your site isn’t fast, it isn’t going to matter — and your time and money have gone to waste.

Your customers will demand near-immediate access to your website, or else they’ll turn to your competition.

Read on to learn more about why law firm websites need to be fast in order to survive today’s competitive market.

Why Law Firm Websites Needs to be Fast

You Only Have a Matter of Seconds to Impress Your Audience

We mentioned earlier that you have a pretty short window of time to impress your audience. Just how short is that window?

While the exact number is still up for debate, the average customer will only spend 5-10 seconds waiting for a site to load. After that, you’re going to notice a massive drop-off in traffic.

Think about your own web browsing habits, for example. Chances are that as soon as a website refuses to load, you’re off to the next one.

Your audience is going to approach law firm websites in the same way. They’re in a hurry! If they can’t get access to your site, it’s going to be your loss.

Make sure that your site loads quickly or risk losing out on thousands of dollars a year. Do your research and see how fast your website loads. If it takes more than 3-5 seconds, it’s time to make some changes.

Take a look at DeSalvo Law, for instance. The site loads up almost instantly. Your landing page must be as fast as the competition’s. To know your current speed, run a speed check.

Speed Affects Your SEO Ranking

It’s common knowledge that law firm websites need to practice quality SEO tactics. However, one of the biggest tactics that falls by the wayside is speed. As it turns out, there’s a pretty big connection between speed and SEO ranking.

Ignoring speed is a huge mistake. It’s such a problem, in fact, that Google will penalize your website and lower your SERP if your site is deemed too slow.

So even if you’ve spent thousands on that SEO campaign, slow law firm sites will negate it.

You Can Retool Your Site Easily

Now for a bit of good news. If your site is slow, you don’t have to completely start from square one.

There are a few easy ways that you can increase your loading speed with a few mouse clicks and some patience.

  • Optimize images and compress them if necessary
  • Focus more on text than imagery
  • Change your web host
  • Invest in a better server

Keep Your Site Up and Running

Now that you’ve got a fast site, make sure that it stays that way by using one of our helpful plans. Whether your firm employs 1 or 100 people, we have a strategy that fits your budget.

Contact us today and keep your speedy site running.

Charm the Tourists: Tips for Your Vacation Rental Site

vacation rental blog

It doesn’t matter how beautiful your vacation rental property is if you don’t know how to sell it right.

These days, with various websites providing listing services for everyone to real estate developers listing villas in the Maldives to Average Joe’s renting out their converted garages, your site needs to be able to stand out from the pack.

Read on for some vital tips to direct traffic to your Vacation Rental Site, and get them renting once they’re on it.

Search Engines Tip #1 – Keywords

Other than advertising campaigns, search engines are the most likely route that tourists will find your site.

With that in mind, search engine optimization – essentially the manipulation of sites like Google in order to get your site to appear higher up in the search results- is utterly crucial.

One of the best-known ways of doing that is by using keywords. These are words that your web copy ought to repeat in as many places as possible without sounding forced.

Keywords also need to be broad enough to guarantee enough people will actually use them in searches, while specific enough that people will be directed to your site.

For instance, if your rental property is a house by the beach, “oceanfront rental” or “self catering accommodation” are appropriate keywords to use on your site as often as you can.

Search Engines Tip #2 – Meta Descriptions

If keywords are intended to get your site to appear in search results, the “meta description” is the first thing the user sees on the search engine.

In other words, this is the paragraph that appears directly below the link in a returned search.

Therefore, it’s totally vital that it hits the nail on the head, or else a user will keep scrolling and click elsewhere.

Be succinct. This is your opportunity to strap on the advertising and marketing brain. Try out buzzy lines like “look no further” but don’t make your site sound too good to be true.

Professional Photo Session

For a fee, some DIY sites offer professional photo shoots for a vacation listing.

No matter the price of your listing or how legitimate your rental site, hiring a professional photographer is the way to go.

There are considerations that are taken when doing a professional shoot that regular folks would never think of. But those same regular folks can spot an amateur shoot a mile away.

Lighting and staging are just two examples of what a pro-photographer brings to the table, and are just a part of a craft that is very difficult to imitate.

Add the Pieces Together with a Blog

Finally, consider adding a blog to your vacation rental site. This is the perfect place to use keywords, over the course of many posts, without anyone noticing that you’re trying to play the SEO game.

Use your blog to show off some of those fancy professional photos.

A Blog is also a great place to link social media sites to. Facebook, Instagram, and Twitter are essentially free advertising.

Lastly, a blog is a place for guests to write about the incredible experience they had while vacationing at your listing.

Home Away from Home

At the end of the day, you got into this business for a reason. You are a person who wants to provide a home for people, one booking at a time.

After all, sure it’s a business. And sure it’s about making money. But when all is said and done, you’re in the business of giving people a story to tell and a place to rest their head.

So what are you waiting for? Use these tips today to ensure that as many people as possible will have the pleasure of staying in your home away from home.

The Power of Server Uptime (Hint: Downtime Kills SEO)

Server uptime

Every business aims to be at the top of Google’s search results. And this growing competition means that business owners must be constantly prioritizing SEO. 

Many assume that SEO is primarily about keywords, social marketing, and blogging. But server uptime has a huge impact on your rankings.

Read on to learn how downtime can kill your SEO, and what you can do about it. 

How Server Uptime Impacts SEO

When your website is down, it won’t show up on Google. 

But, when Google gets a query for content that relates to that website it won’t be able to find it.

That’s when bad things happen.

Consider this a one-way ticket to an SEO downgrade.

And, it also increases the websites bounce rate, which negatively impacts its authority. 

This is why, when choosing a prospective host for your website, you need to pay close attention to the server uptime being advertised.

Server uptime is the amount of time you can expect your server to be up and running. 

While most hosting providers will guarantee an uptime of 99.9%, that doesn’t necessarily mean it’s true. That’s why it’s important to check out reviews to see what existing customers are really saying. 

Let’s have a look at a few other ways server uptime is important for both SEO and your customers.

Bad First Impressions

Even if you have a 99% server uptime, you’re still leaving money on the table.

Having 99% uptime means that within a month, your website will be down for around 7 hours.

Imagine how many potential customers have missed your site during that time! 

Once a visitor has tried to visit your site, only to find that it’s down, are they likely to return?

And, when they press the back button to go back to the search results, that tells Google that your website isn’t helpful.

Sending Customers to Your Competitors

Whether you’re attracting customers to a landing page or an eCommerce site, a website that isn’t online simply can’t be used.

Every time a potential customer tries and fails to access your site, they simply go back to Google and visit your competition instead. As this happens hundreds or thousands of times, you’re helping your competitors make money and move up the search results.

The last thing your business needs is a bad reputation for uptime.

And, we only need to look at the outage of Amazon Web Services to see how customers react. The outage also impacted Business Insider, Airbnb, and Netflix, all of which experienced either total failure or poor performance. 

Less Content

One of the best ways to improve your SEO is through the creation of content. This includes blog posts, website updates, and more. 

Search engines love new content, and, it’s also important if you’re establishing your business as an authority within the industry. 

The problem? When your website is constantly down, there’s no way for you to update this content. 

This can make your content marketing an exercise in frustration. 

How to Reduce Website Downtime

As you can see, server uptime has a huge effect on your website’s SEO. And that, in turn, impacts how many visitors you get to your website, how many of those visitors turn into leads, and how many leads turn into conversions.

So, it’s critically important that you do everything you can to prevent website downtime.

Here’s how to do it properly.

Choose a Web Host You Can Trust

These days, every business needs a strong online presence. And, choosing a web host based solely on price can be a recipe for disaster. 

The first step is to know what you need from your web host. Here are some things to think about:

  • What type of website do you have?
  • Do you need Windows apps?
  • Does your website use special software?
  • How much traffic do you usually get?

Of course, you’ll also need to think about the future. If you’re planning a new content marketing strategy or sale, you’ll need to anticipate more traffic.

If you’re launching a new website, a trustworthy shared hosting account can do the job.

These are usually inexpensive, easy to maintain, and more than sufficient for new sites. And, you can always upgrade as your site grows.

Once you’ve thought about your needs, it’s time to compare web hosts. Look for a server uptime of at least 99.5%, and don’t consider anything less than 99%.

You can find this information by reading web hosting reviews and comparing the sites you’re considering.

Monitor Your Website

If you don’t know that your website is continually down, you have no way to fix the problem. That’s why it’s so important to get reliable website monitoring

This will allow you to receive notifications via phone, SMS, and email whenever your website goes down. You’ll instantly know if there’s a problem with your site or if your server uptime is unacceptable.

With regular monitoring, you can know if your web host is doing its job, or if you need to switch to a new provider.

This will increase your conversions and ensure that your SEO is not negatively impacted due to downtime.

Play the Field

It can be tempting to sign up to a web host for a year or two. And, sure enough, most web hosts offer steep discounts when you “buy in bulk.”

But, if you’re locked into a contract, it’s much harder to switch if the server uptime isn’t cutting it.

Instead, see if you can pay month by month or a few months at a time. That way you can simply switch to a new provider if you’re not happy.

Avoid Website Downtime

Uptime can have a massive impact on your SEO and search ranking.

If you’ve noticed that your SEO efforts are not being rewarded, you may need to check how often your website is down.

And, if your website has an unacceptable server uptime, don’t despair. It’s possible to turn it all around with a reputable web host and a great website monitoring service.

Get in touch today to learn how we can help.

 

5 Ways to Draw New Clients to Your Chiropractor Site

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Experts say it costs 6-7 times more to acquire new business than it is to sell to an existing customer. Unfortunately for even the best chiropractors, new business is the lifeblood of most practices, which means you’re continually marketing yourself to stay afloat.

In today’s digital landscape, one of your most powerful marketing tools is your website. Studies show that 85% of consumers rely on internet searches to find local businesses, including the best chiropractor in their area.

These five tips can help you generate a steady stream of new visitors to your website (and even help you keep some of the old ones!):

Research and Leverage Keywords in Your Blog

Have you ever wondered why some blog articles make it to Google’s coveted Page 1 while others are left behind? It isn’t always because the content is “better” than other similar articles. Rather,  a few simple keywords can make the difference being on Page 1 and Page 11 (and honestly, who’s going to go all the way to Page 11 to find you?).

Simply put, keywords are the words or phrases someone types into a search engine to find out more about those terms. For a chiropractor, a few example terms might be “best chiropractor,” “spinal subluxation,” or “develop good posture.”

If you have a blog, make sure you include the right words that will help others find your content online. You can use free keyword tools such as Moz or SEMrush to discover what people are searching for and the websites that are ranking for those terms.

A few tips for using keywords:

  • Write each article to focus on 1-2 keywords.
  • Include keywords in the title and headers (H2’s)
  • Use keywords throughout your blog article (about 1-2% of your words should be keywords)
  • Place keywords in image Alt tags
  • Consider the geographical terms people are likely to search for, such as “best chiropractor in “area”

Provide Value-Driven Content, Not Sales Pitches

Developing content for your website can help to drive initial traffic, but visitors will come back if your content delivers value.

Granted, the ultimate goal of providing content is to gain new customers. However, coming off like a cheap salesperson rather than the best chiropractor in your market won’t help you build trust and authority, both of which are crucial stepping stones in the customer journey.

If you want to include a call-to-action in your content, opt for one that doesn’t sound like you’re trying to sell them. A subtle “Got questions? We’d love to hear them!” or “Drop us a comment below” can be sufficient to spur engagement and give you a chance to connect with your reader.

Optimize Your Website for SEO

Keywords within your blog content aren’t the only signal search engines look for. You can apply the same blogging keyword tips to the rest of your website to boost your ranking.

For instance, Performance RX Sports Care & Chiropractic specializes in providing wellness and chiropractic services to athletes. Throughout their website, you’ll find keywords and phrases centering around chiropractic topics for athletes.

In addition, you can boost your on-page SEO by adding keywords to your Meta title, Meta description, and Meta tags. These are direct beacons that explain what your website is about so search engines can decide if your content fits the user’s query. (If you’re better at healing bodies than building websites, contract with a web design company to add these descriptions for you – they’re too important to overlook.)

Are you the best chiropractor? Let your satisfied patients share their experience.

One of your strongest, most cost effective marketing tools comes straight from your own patients – the testimonial. Testimonials can give prospective customers an inside look at how someone else benefited from your services.

Online reviews are the (usually) unsolicited digital version of testimonials. Your patients can rate your practice on sites like Google, Yelp!, Facebook, and leave a review of their experience.

People often read online reviews to verify a business’s reputation.  An astounding 88% of internet users trust an online review as much as a recommendation from a friend or family member. 39% of people who read reviews do so on a regular basis.

With numbers like these, you can bet that prospects are reading what others have to say about your practice. The good news is, you don’t have to wait for the conversations to happen organically (though if you are the best chiropractor, your patients will already be writing these reviews without you having asked them to).

Building a review acquisition strategy can be one of the most powerful and inexpensive pieces of your digital marketing plan. Here are a few tips to get you started:

  • Ask satisfied patients directly to leave you a review on Google or social media
  • Respond to patients who leave you a review
  • Never pay for reviews – Google is good at detecting phonies and it can prove more harmful than helpful if you’re caught
  • Never delete negative reviews – many people will re-post their review and will call you out for deleting it, which can damage your image

Develop Your Backlink Army

In simplest form, backlinks are links from one web page to another. Anytime you link content on your web site to another web page, that is considered “backlinking.” Backlinks serve two main purposes:

  • External links drive traffic from other websites to yours
  • Internal links keep visitors on your website longer

Here’s how backlinking works:

Search engines want to deliver the most relevant content to a user. If it recognizes that multiple websites are pointing links in your direction, it’s a good indicator that you’re legit. The more quality websites that link to yours, the better chance you stand to rank higher.

However, the key word here is quality. You want to make sure that reputable sites are connected with your own. Google believes you are the company you keep. If your link shows up on spam-laden sites or ones that don’t play by Google’s rules, it could negatively impact your rankings.

To build your external links, consider guest blogging on reputable industry websites to build your credibility as your area’s best chiropractor. This exposure can help you identify as an expert in your field, while also providing you valuable backlinks.

For internal link building, include links in each blog post to previous blog posts or other pages on your website. Linking to yourself within your own blog is one of the most overlooked, yet simple, ways to build links, which could help tout you as the best chiropractor in your market.

Wrap Up

Keep in mind that when you put these ideas into practice, you may not see an increase in web traffic overnight. It could take a few months to develop a solid content marketing strategy. One of the biggest mistakes you can make is not giving your efforts a fair shot. Don’t give up too soon – eventually, you’ll be glad you didn’t.

Gain Clientele: How to Optimize Your Accounting Site

accounting site

It can be hard to get your website noticed. With so many new sites going up every day, how do you make yours rise above the rest? How can you attract more customers to your site if there are so many others like it?

The answer can be easier than you think.

Optimizing your website is the first step in making your website more accessible and visible to your potential clients. From there, you’ll be able to build up your site even more until you see the growth you want.

We’ll take you through some steps in learning how to best optimize your accounting website.

Continue reading to learn more!

Steps For the Best Website Optimization

1. Good Use of Relevant Keywords

Using keywords effectively is one of the best ways to sharing your accounting site and the content you offer to as many people as possible. You should select a couple of really good keywords that encompass what your company is about.

You’ll want to have keywords that can slip into your content naturally so that no one even knows you’re using them at all.

2. Content is the Star

You can make a gorgeous website with all of the bells and whistles. But, at the end of the day, you need to keep your customers entertained and wanting more.

The only way you can effectively do that is by offering them solid and high-quality content that they can only get from you. Share success stories with them, or tell them about a great tax software. Maybe offer helpful articles that explain a lot of common accounting mistakes.

As important as links, keywords, and web design all are, the content should always be your main concern. Once you have that in place, then you can worry about everything else.

3. Make Good Use of Descriptions and Title Tags

This means those HTML codes at the top of a website page. You’ll also have a little section for a small description of the page.

This is a great place to fully explain your page and the content within, while also being able to use your keywords so that search engines will be able to track your website and have it show up in search results.

4. Include Social Media

You should make use of all relevant social media networks that you can. With their growing popularity and billions of users, you can’t let such a great marketing opportunity pass you by.

Let your customers know where they can find you on all of the social medias that you use.

5. Build Up Internal Links

A great way to optimize your website is by linking back to relevant articles that you have written in the past. This can help keep a customer on your page for longer and helps give your website better optimization.

For example, let’s say you use the word “tax reform” in a sentence during an article you’re writing. You could link those two words back to a previous article you’ve done that’s all about tax reform.

Make sure not to make a link out of a whole sentence, though. A couple of words will do the trick. Always be certain to use links that make sense, too!

A Calculated Opportunity

A lot of these steps involve Search Engine Optimization (or SEO) strategies in order to get the most out of your website.

We’ve explained several key points, but it’s a good idea to research about SEO to really get the best results. The more you know about how search engines can find you, the better you’ll be able to utilize that information for your company.

If you have any questions, contact us!

How to Prepare Your Website for Heavy Holiday Traffic

holiday traffic

Sell products online?

Then you already know how crucial the holiday season is for sales.

In 2016, online sales on Cyber Monday topped $3.3 billion. No matter what you’re selling, you can be sure to see an increase in sales during the holidays.

But what if your website crashes during this important period?

You won’t get any of those sales. Zero. Nada. Not good.

To ensure you aren’t caught out by the increase in traffic during the holidays, you need to get prepared.

We’re here to share exactly what you need to do to get your website holiday-ready – and we don’t mean changing the cursor to a Christmas tree…

Read on to find out how to prepare your site for heavy holiday traffic.

Check Your Server Can Handle Traffic Spikes

Is your server ready for a massive influx of holiday traffic?

Many businesses find out the hard way that their sites aren’t equipped to deal with large spikes in traffic. This is particularly detrimental if you’re selling a seasonal product, like discount holiday cards or Christmas decorations.

Check with your web host to see how much of your current bandwidth you’re using during normal periods. If you’re nearing capacity, it’s smart to upgrade your package before the holidays hit.

If you don’t want to upgrade right away, ensure your host allows you to make instant changes when they’re needed. Sign up to a website monitoring service to avoid downtime at all costs.

Hire Additional Online Staff

Do you offer customer service or live chat on your site?

Chances are you’ll be seeing many more requests than usual during the holiday period, and a timely response could be the difference between making a sale and losing a customer.

Hire additional staff to man the site during this time to ensure that customers get the answers they need.

Make Your Site Mobile Friendly

In 2015, 45% of all online sales were made using mobile devices.

That’s a huge chunk of sales, and you’ll be missing out if your site isn’t mobile friendly.

Choose a responsive theme and test across multiple different devices to ensure navigation, browsing and check out all work correctly. If there are any areas of the site that can be compressed or scaled down, do so.

If speed is an issue, enable accelerated mobile pages to ensure that your site loads quickly when accessed via Google.

When to Start Preparing for Holiday Traffic

It’s never too early to start getting your site ready for the holiday season.

Making all of the above changes will improve the way your site functions day-to-day, help prepare for any unexpected increases in traffic, and ensure you avoid downtime during the lucrative holiday season.

Start getting your site ready today so you aren’t caught out.

The Website Metrics That Matter in a B2B World

website metrics

In an increasingly online world, business is getting more and more competitive.

Consumers are all over the Internet, from social media to organic search to browsing your competitor’s pages.

Information is everywhere for the consumer, and it comes in massive waves for marketing strategists as well. This makes it hard to know the best marketing tools to use.

Multiple website metrics are out there to track online activity. They also answer questions about consumer behavior.

How can businesses find what really works to create the desired action? Read on to find out!

Here Are Three Website Metrics to Use in a B2B World

1. Know Your Channels

The way your consumer gets to your page influences how they react to it. There are four common methods of finding a website online.

The first is called organic search. This is because it feels like it happens naturally.

Say your business is a coffee shop. Your consumer likes coffee, and they want to try a new place. They enter “coffee shops” into a search bar.

Your page comes up and happens to be the one they click on.

Another way to drive traffic is via referrals. This can happen when a consumer finds your page on another website, like a blog or news site. When it comes from a social post, like Facebook or Instagram, it is considered social traffic.

The last is the most instant for consumers that know exactly what they are looking for. It is called direct traffic. This is when someone types your website directly into the search bar. They know you, they love you, they are intentionally looking to interact with you online.

Are your consumers mostly repeat customers or first-timers?

Understanding your channels and considering website metrics, like bounce rate and unique visits, can help answer that question. It can also improve traffic.

2. Consumer Interaction and Retention

Once a potential consumer gets to your site, they start interacting.

The idea is for them to reach a landing page and stay there. You want to hook them and make them engage further.

A consumer might get pointed to a particular blog post or product offering, then be curious and click around. They will read more blogs or look at your “About Me/Us”, contact page, and so on.

The important website metrics to measure in this step of the funnel are average session duration and pages per session. This will tell you if your content is interesting (longer time spent on a page), and interesting enough to keep browsing (pages per session).

The best b2b marketing strategies use such metrics to understand where to spend the budget and what customers are interested in online.

3. Conversion Rates

The point of your website is to make a sale.

Depending on what your company offers, this “sale” can be many things. It can be an actual purchase, a subscription to your blog, or maybe a download of that free e-book.

The more of your traffic that converts to consumers, the better.

Conversion rates are crucial. It is worth noting other metrics are useful, and necessary, to boost this area of your site’s data.

It all works together. The more you know how to work it, the better off overall success and spending will be.

Having trouble with your website or looking for the best backup? Contact us today.

How to Spice Up the Digital Presence for a “Boring Product”

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More than 100 million people watched Mobile Strike’s popular commercial, “Arnold Strike,” in 2016, making it the most watched ad of the year.

While every company would love to create an ad that nets millions of views, it isn’t easy if the product or service that you’re trying to sell isn’t as flashy or popular as videos games.

But even if you sell a so-called “boring product,” like toilets, gym shirts, or soap, it’s still possible to spice up your digital presence to gain followers, shares, and ultimately land sales.

Here are a few tips to help you get started.

1. Focus on why your brand is different

Regardless of the product or service that you’re selling, there’s something unique about you and your company.

Maybe the company has been in your family for generations. Or you give back to your local community or a specific charity each year.

Your unique twist could even be something as simple as offering a product in colors and patterns that no one else has.

Whatever your unique story is, use it as the focal point of your digital presence.

Introduce new customers to your story first, rather than immediately showing them your product, and you’ll help draw them in.

2. If you can’t make jaws drop or draw laughs, educate instead

Having an exciting, flashy, popular product makes it easy to develop a marketing plan. Especially when you have unlimited finances for advertising.

But for smaller companies looking to develop a successful digital presence on a budget, drawing laughs or making customers’ jaws drop when they see your innovation might not be so easy.

Instead, consider using your expertise to educate.

Think about what aspects of your industry your customers may not be familiar with. List statistics or facts related to your product and industry. Share new studies, journal articles, or news about changes in the industry.

These tactics help to allow your expertise to shine through. Customers will also be more likely to share facts, stats, and other educational material, giving your social media marketing a boost.

3. Give your brand a face

Customers feel loyalty towards brands that they feel have their best interests in mind. Oftentimes, those brands are the ones that put forth a human-like digital presence.

They use language like “we” and “our.” They feature photos of real people selling or using their products. Sometimes their websites even feature photos and bios of the owners, managers, or employees.

Even massive corporations benefit from giving their brand a more relatable, human-like appearance.

For instance, PayPal, amid declining customer satisfaction, launched a new marketing plan in 2013 that ended up helping them gain an additional 329,000 social media followers and a 207 percent increase in customer satisfaction.

That marketing plan included focusing on real-life customers that use PayPal. The company shared customer stories and photos on social media and on their website.

Your company can cash in on this trend by featuring photos of yourself or your customers, as well as success stories or customer testimonials, on your website and social media.

Build your own successful digital presence

Regardless of the product or service, you’re trying to sell, with a little work, it’s possible to build a digital presence that helps boost your company’s success!

Do you know another great tip for companies looking to promote “boring products?” Comment below!

How to Create Conversions on Your Pet Shop Website

pet shop website

Getting traffic to your pet shop website is crucial.

However, if that traffic doesn’t convert to sales, it’s pretty much useless.

If you’re not seeing the conversions you want, don’t get frustrated. Instead, take action. It’s time to optimize your site design in a way that will turn casual shoppers into consistent, dedicated buyers.

But how exactly can you do this?

Read our guide to find out how to create conversions on your pet shop website.

Put Yourself in the Customer’s Shoes

Before you make any major changes to your site, you first need to step back and look at your site from the eyes of a customer.

Ask yourself, “Can a customer tell what pet products or services I sell within three seconds?” Also ask, “Would a shopper trust making a purchase on this site?”

If you answer no to both or either of these questions, it’s time you give your site a tune-up.

When someone visits your site, it should be obvious that you sell pet products. Focus on creating a clean, professional design with high-quality images and even videos.

Cluttered designs distract shoppers. Plus, they make you seem desperate to sell your products. Instead, focus on creating an intuitive design.

Add a Guarantee

Making an online purchase can be a risky decision.

Many customers need to see and touch a product up close in order to feel confident about their decision.

This isn’t an option for online stores. But, what you can do is offer a money-back guarantee. Plus, the increased sales will typically make up for any loss in returns.

Ask For as Little Information As Possible

Being able to connect with customers via email is a great way to keep them coming back.

But no one wants to fill out a lengthy email form. Make sure yours is short, sweet, and painless.

Recommend Related Products

Most pet owners revel in buying goodies for their pets.

You can take advantage of this by recommending similar products once one is added to their shopping cart. For example, if a customer adds dog food to their shopping cart, you might want to recommend dog dental treats to go with it.

Make it Easy To Convert

Users only need one small excuse to bail on an online purchase.

A buggy site, a slow loading checkout page, or a lengthy web form are all reasons for customers to jump ship. Your customers should be able to make a purchase in a matter of minutes.

Use Testimonials

When searching for the perfect pet product, a lot of people won’t even bother to read the description. Instead, they’ll skip right to the testimonials.

Many people trust what a stranger has to say about a product way more than they trust what a company has to say about it.

Use this to your advantage and showcase the best testimonials about your pet products and services.

Pet Shop Website: Wrap Up

By following these tips, you should start seeing better conversion rates on your pet website.

But keep in mind, running your website is a 24/7 job. You should always be the first to know if your site has any glitches. If you are looking for help with this, please contact us today to discuss how we can help ensure your site is always at its best.

5 Facts That Will Make You Get an SSL Server Certificate

server certificate

In order to drive traffic and increase sales on your website, you need to make sure that your site offers security and authenticity.

An SSL server certificate ensures authentication and security for your website users.

Have you wondered if you need an SSL server certificate for your site?

Read on for why you should consider adding an SSL server certificate to your site as soon as you can!

What Is SSL?

SSL stands for Secure Sockets Layer. However, that alone may not offer a clear definition to most people.

In simpler terms, an SSL is the standard for implementing a secure and encrypted link through your website.

It ensures that visitors can trust your site to protect and value their user identity and safety. This is of utmost importance to users, especially in today’s internet communications, where cyber threats and scams are a real and justified concern among users.

When and Why SSL is Important?

SSL is especially important any time that website visitors are likely to reveal any personal information about themselves. This can be limited to the importance of their anonymity. Or it may include the sharing of personal details that verify their identity.

This can be limited to the importance of their anonymity. Or it may include the sharing of personal details that verify their identity. Either way, when users share critical, potentially harmful identifying information in any capacity, SSL is a necessity.

An SSL is critical for a wide range of industries. A single seed cannabis retailer needs an SSL, just as a banking website does. Although these are two very different industries, identity security is likely to be viewed by the users of both sites as a critical customer qualification.

5 Things that You Should Know About Having a Server Certificate

1. An SSL Builds Trust and Credibility

An SSL is a sign that users can trust that their information is not being intercepted by government or thieves and hackers. Not only does it ensure credibility, it also gives warning to users if the site is not secure by issuing a warning that often prompts users to turn back. This dissuades visitors and impacts potential consumers.

2. More than a Third of Sites are Secure

Only a third? A third may not seem like a large percentage of sites, but when you consider the growth factor, your perception may change. In the past three years, this percentage has grown from just over 7%.

3. Securing Your Site Increases Rankings

Not only is securing your site a good security measure, it makes for a wise marketing strategy as well since Google announced that it likens the possibility of a higher ranking.

4. Monitoring Sites Decreases Vulnerability

Monitoring your site can decrease the likelihood that your security can be easily intercepted. If you are unable to adequately monitor your site, investing in a professional monitoring service is a good idea.

5. Site Security is Least Compromised When it Offers Multiple Checkpoints

While some sites utilize security in the search, others ensure security from start to finish. These fully secured sites offer an obvious advantage to users who value their anonymity or identity.

Conclusion

An SSL server certificate can help create a relationship of trust with your customers. Not only that, it offers fringe benefits, such as keeping payment information secure and boosting your ranking with Google search engines.

To give your customer the ultimate sense of security and create a professional image, make sure that you have an SSL server certificate!