Why Creating a Blog Post that Doubles as a Business Post Is a Great Marketing Technique

business post

Everyone knows that an online presence is an important business tool.

That may seem obvious, but many businesses still fail when it comes to their online strategy. Are you looking to increase web traffic? Blog posts are a great way to do it.

Blog posts are a great resource because they educate, excite, and engage consumers with your brand. It comes as no surprise that B2B marketers that use blogs get 67% more leads than those that do not.

Your business post needs to accomplish several different things. You’re looking to push your brand without being overly self-promoting. Additionally, a good blog post should move the funnel of the sales cycle. This all needs to be accomplished through a fun entertaining post.

Here are a few reasons why your posts can be a great marketing technique for your business.

Create a Conversation

A blog and business post is a great tool because it helps to create a conversation about your brand.

People might come to your site specifically for a blog post. They can read the post, learn more about your brand, and talk about your brand in the future.

They can also share these posts with others. This can help to create engagement on social media such as Facebook and Twitter.

Another benefit of blog posts is they can create engagement with the readers. Your business can invite readers to connect, ask questions, and interact with the brand.

All of these factors help lead readers down the sales funnel. Make sure you monitor the right metrics to find out if your message is effective.

Powerful Call to Action

The key to any business post is to get readers interested in making a purchase. One powerful marketing tool that accomplishes this is the call to action.

A call to action is something on your post that provokes an action response in the reader. This doesn’t necessarily have to be a purchase. It just needs to be something to entice a reader to take a next step on the buyer’s journey.

Take the website for this spray foam insulation as an example. The site is chock full of powerful CTAs that draw the readers attention. The reader has to weave through a “click here to call” button, a “leave us a review” button, and a “request a free quote” button.

Marketing is all about getting people to take action. Blog posts – with the help of CTAs – do just that.

Images and Video

Let’s face it: no one likes to read bulky text. So it’s important to include images and videos on your website.

A blog post is a great way to include these elements on your site. Large optimized images draw the readers attention and get them to click.

Likewise, videos can also be a useful tool. They help to express originality and personality to your brand while still educating readers.

Setting yourself apart from the competition can be difficult. But videos and images allow you a better chance to stand out from the crowd.

Your Next Business Post

Thinking about writing a business post?

There are many powerful tools at your disposal to make sure you are prepared. Make sure your site is ready for business by contacting us today!

Why Your Strategic Intervention Program Needs Faster Website Speeds

strategic intervention

Are you creating a website for your strategic intervention program?

According to DoubleClick, a subsidiary of Google, 53% of websites are abandoned by mobile users if a page takes longer than 3 seconds to load. Now consider that mobile web browsing surpassed the desktop for the first time ever in October 2016.

Needless to say, your website’s speed matters. But what are some other reasons you need a higher speed website?

Read on to learn more about why your strategic intervention website needs to be fast.

Keep Traffic on Your Website

When you make your website easier to use, this can help you generate more traffic and keep it.

A faster loading website makes the browsing experience smoother. Combine that with offering high-quality content about your products or services and this can help you to create traffic.

Now imagine the alternative if your website doesn’t work that way.

A potential client visits your website to learn more about an intervention coach who is part of your program. They click on a link to learn more about him or her and there is a delay in page load time. Or worse yet, your website crashes altogether.

What will the would-be client do?

It’s likely they are headed back to Google or another search engine to find your competition’s website instead.

Downtime Creates Lost Revenue Opportunities

When you have a slow website, it can cost you money. Especially if your website goes down altogether!

In August 2013, Amazon’s website went down for approximately half an hour and based on 2012’s net sales figures, cost the company over $66,000 per minute.

By keeping your website up and running (and fast), you can avoid some of these financial concerns. You can also focus on creating unique content to help others learn more about your program.

SEO Matters

Fast website speeds help you improve your website’s search engine optimization (SEO). In short, SEO is a way to help your site rank higher in search engine results.

And this matters for your business.

According to Search Engine Journal, 93% of online experiences begin by using a search engine.

These search engines use crawlers — programs that visit websites and read content for use in search results. When you have faster load times for your web pages, these crawlers browse your pages more easily.

One Chance to Make a First Impression

In today’s digital age, a website is often your first (and maybe only) opportunity to speak directly to a client through your content.

Your business makes a strong first impression by having a website that runs smoothly and loads quickly while offering quality content.

You have likely spent countless hours developing the products and services your business offers. Be sure to take the same approach when it comes to your website design too.

Wrapping Up: Fast Strategic Intervention Websites

By presenting your website in a professional manner with quick load times, you increase the likelihood that visitors stay on your page and learn more about your program.

Speed up your website and help make it a destination for people who want to learn more about your strategic intervention program.

5 Ways to Keep Law Firm Websites from Crashing

law firm websites

You’ve spent so much time on your law firm website. You’ve got the perfect logo, a friendly design, and a great SEO strategy.

But then disaster strikes and your website crashes. You lose valuable data including important client information and sales data.

Or worse, you lose business. And studies show that if your website is down, you will lose business — and lots of it.

Believe it or not, website crashes are entirely avoidable. You just have to know how to use the right strategies to keep your firm’s site up and running.

Here are some of the best ways to keep your law firm websites from crashing.

How to Keep Law Firm Websites From Crashing

1. Pay Attention To Your Trafic

Most of the time a website crash is caused by a massive influx of traffic. This happens on a regular basis with websites like Apple when a new product is announced.

And truthfully, it’s a pretty good problem to have. It means that your digital marketing strategy is working — a little too well, in fact.

You can avoid this by regularly keeping up with your website’s traffic flow. Whether you look into it yourself or hire an outside service, you’ll want to keep yourself informed.

If your site is receiving a lot of traffic on a regular basis, it may be time to upgrade to a bigger server.

2. Test Your Site On a Regular Basis

If you do experience regular jumps in traffic, you can get a better feel for what to expect by doing regular tests.

While this may mean your site is offline for a bit, you can either warn your market or schedule it for off-hours.

Stress testing your site is a great way to see how much your website can handle before it finally breaks. The process is simple enough:

Choose your software (some of which are available for free) and enter your details. Your software will then run a simulation on your website of HTTP requests.

Following the test, you’ll be able to see just where you need to improve your law firm websites.

Think of it as a performance review for your website.

3. Invest In A CDN

A CDN, or content delivery network, is one of the first thing law firm websites should invest in. While this bit of software sounds overly complicated, it’s actually quite simple.

A CDN scales your website based on your users’ geographic location. This means that your website’s threshold becomes more of a variable. That way, even if your popular family law litigation site is experiencing a boom, your site will stay up!

Think of it as a peer-to-peer network for your website!

4. Update Your Law Firm Website’s Firmware Often

It isn’t enough to keep updating your site on a regular basis, there are individual elements within your site that need updating. Be it elements of Flash, eCommerce software, or even photo viewers, keep your site updated.

Otherwise, your site will go down for a pretty needless reason.

5. Invest In A Service

If any of the above seems like it may be too much work for your firm, it may be time to look into some help. Luckily, we’re here to help.

Whether you sign up for a free plan or a comprehensive pro plan, we’ll make sure your site is always reachable. Contact us today and let us worry about keeping your site up and running!

5 Best Practices for Monitoring a Law Firm Website

law firm website

Successful monitoring of a law firm website requires a lot of knowledge.

With dense competition, thinking “Looks good to me!” simply doesn’t cut it.

Take your site to the next level and increase your conversions by using these best website monitoring tactics.

5 Law Firm Website Monitoring Best Practices

An underperforming website is just as damaging to your business as an underperforming employee, if not more.

Whether you specialize in SBA loan default, personal injury, criminal law, or anything else, keep your law firm website in tip-top shape so that it best represents the authority of your business.

1. Test Page Load Speed

The most important factor about your law firm website is that it works. However, it also needs to work fast.

People expect sites to load pretty much instantly. Did you know that 40% of consumers will abandon a site that takes more than 3 seconds to load? That’s a harsh drop in clients for any business with a slow loading site.

Carry out tests under the most realistic possible conditions. Mobile is king nowadays. So, be sure to test your page load speed from a variety of devices.

2. Map Out The Customer Journey

A successful website is one that creates a narrative that draws customer leads to convert.

It’s similar to the way a retail store is laid out: it’s all about the psychology. You know how when you go into Target and always end up buying extra items that weren’t on your list? It’s probably due to the layout.

Your website should do the same thing. If customers can’t follow a simple flow, they’ll be likely to leave without contacting you for a consultation.

Monitor your site traffic patterns to see where customers logically go. Use this data to understand the customer experience and improve upon it.

3. Search Engine Optimization

You won’t be able to convert customers if no one can find your site.

In fact, 75% of users never scroll past the first page of search results. If you’re not coming up when they search your services, their business will definitely go elsewhere.

Stay up to date with the latest Google, bing, and other search engine algorithms to find out what you can do to get your site higher ranked. Or better yet, hire a qualified SEO company to do this for you.

4. Effective Alerts

Virtually zero websites experience 100% functionality 100% of the time. When something goes wrong, you need to be alerted fast.

Thankfully, great monitoring services can do the monitoring work for you.

You don’t just want daily check-ups. Serious monitoring services are on top of your site every few minutes. You have the choice to receive them by email, SMS, or phone to make sure you don’t miss a thing.

5. Cyber Security

Cyber hacking is a very serious issue for anyone with a website, especially a law firm website.

You must protect your site from malware, data thieves, and other threats 24/7.

Use malware scanners, password scrambling encryption services, and other helpful tools to protect your valuable website.

Once hacked, it’s hard for a company’s reputation to recover. Just think of the scandalous Ashley Madison leak of 2015 that affected more than 30 million people.

Now You Know!

Questions? Feel free to contact us at SiteUpTime and we’ll be happy to help with any of your needs.

These Mistakes Are Killing Your Website Credibility

website credibility

Do visitors to your website trust what they see?

When you design a website, you focus on proving the information your client or reader needs. But you might not be doing enough to gain the visitor’s immediate trust.

In the era of Internet scams, website credibility is an important part of any company’s online success.

Here are some common mistakes that often hold websites back.

No Social Proof

People like to do things that others have done before them.

That’s the driving principle behind the concept of social proof. Essentially, this concept says that if somebody sees another person do something, they’ll be more likely to do the same thing themselves.

If a visitor to your website thinks they’re breaking new ground, they’ll be more hesitant to engage with your services. That’s why it’s important for them to know about the people who came before them.

Good examples of social proof include testimonials from previous customers and any media mentions of your company. The goal is to prove to the visitor that other people have worked with your company successfully.

Your voice is important in telling them that, too.

Lack of Contact Info

Of course, great communication with site visitors and customers is an easy way to build trust. If you’re available for contact, that will build your credentials.

It’s a mistake to not have a way for a client to reach out to you. The lack of a phone number, email address, or pop-up chat window can seem strange to a visitor.

In a similar vein, easily-found customer service contact information is also essential. Any legitimate website will recognize that their clients sometimes need help. If you don’t make that help easy to find, you might be losing some trust.

On the other hand, if they can’t get their questions answered, your website credibility will take a hit.

Too Many Distractions

Let’s say that you’ve checked off most of the credibility boxes. Is your website easy to process?

You should still worry about sensory overload. Is it possible you have too many things for a visitor to look at? Or there might just be something fundamentally distracting about your website.

Pop-up ads and slow connections are typical examples of distracting interfaces. Many websites have too many words for a reader to get through. If it takes a user a long time to figure out what they’re looking for, they’ll probably leave the site.

If users are on a website trying to get professional photos taken, for example, distractions from that purpose could steer them away.

That’s why distracting websites have a hard time earning trust.

The Good News: Website Credibility is Within Reach

Have you committed any of these errors? If so, don’t worry. When you fix these mistakes, your website credibility will be back on track.

Internet users are guarded when they travel to new websites. That’s why it’s so important for you to earn their trust.

If you have any more questions about your website, feel free to reach out to someone on our team.

Don’t Let Zac Efron’s Workout Make Your Website Crash

website crash

The big day is finally here. You’re ready to launch your new product and reach thousands of prospects.

Before taking this step, make sure you’re properly prepared.

Your website could crash because of a sudden increase in traffic. This will ruin the whole experience for your customers — and kill your marketing efforts.

Don’t risk a website crash! Even minor delays in its response time can affect sales, page views, and overall user experience.

To prevent all of this, it’s necessary to take precautions. You’ll need to upgrade your server and remove unnecessary plugins.

What else should you do? Read on to find out.

Will Your Website Crash?

Websites go down for a variety of reasons.

Sometimes, it happens during traffic spikes. Your site can also crash because of a DDoS attack, low bandwidth, or coding errors.

Simple mistakes, such as spilling coffee on the web server, may also cause your site to stop working. Even the weather can impact your website. In 2012, Instagram and Netflix crashed when the storm hit Virginia.

Other common reasons for a website crash include:

  • Plugin errors
  • Server errors
  • Brute force attacks
  • Limited hosting and bandwidth
  • Expired domain
  • Web server upgrades
  • DNS problems

However, traffic spikes are often the culprit behind these issues. If one of your posts goes viral on Reddit, you can expect thousands of visitors within hours. This will cause server overload and bring your site down.

Or perhaps you’re planning to share Zac Efron workout and diet plan. You write about it on your blog, post updates on your Facebook page, and send emails to your subscribers.

When the big day arrives, gym buffs from all around the world will visit your site. You don’t want them to see a blank page, right?

Here’s what you need to do to prevent a website crash.

Test Your Site

First of all, make sure your website can handle massive traffic. Use load testing tools to see how it performs.

Conduct these tests at least one week before launching your product. Try to figure out which pages load the slowest, and do what you can to boost their speed.

Use a Content Delivery Network (CDN)

Content delivery networks can make your site run faster and improve user experience.

Basically, they distribute resources across multiple servers based on visitor location. This helps to reduce server overload. It also allows users to download your content easily.

It’s a perfect solution for online businesses covering a wide geographic area. If your site appeals to an international audience, you need this service.

Upgrade Your Server

If you have a blog or a small website, you’re probably using shared hosting. This means you’re sharing the same server with other users. This can slow down your site.

Consider switching to a dedicated server or VPS to prevent website crashes. Once you take this step, you’ll be better prepared to handle traffic spikes.

Additionally, your site will load faster due to the increase in bandwidth and memory.

Getting Ready for the Big Launch

Now that you know how to keep your website from crashing, get ready for the big launch!

Share the news on social media and give your fans a sneak-peek of the event.

Write press releases and post videos on YouTube to spread the word. Send one more email to your subscribers the night before launching your product.

Remember to add a strong call-to-action at the bottom of your posts and videos.

Do you have any tips on how to handle high traffic? Share them below!

3 Ways to Use an Online Music Playlist on Your Website

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If you have a personal or business website that you’d like to add music to, but you’re not very tech-savvy, we’ve got your back.

You may want to upload music to your website to welcome your visitors. Or, you’d like to share your favorite songs with your blog audience.

But if you decide to offer an online music playlist to people, bear in mind that listening to it should be their choice. The audio shouldn’t be automatically played as soon as they land on the website.

If your site is hosted on WordPress, you probably know that there’s a plugin for everything, including music. But aside from plugins, there are other simple ways to embed audio files into your website.

Keep reading to discover how to easily upload playlists and audio on your site.

1. Use a WordPress Audio Plugin

If you’re a WordPress user, you can find a plugin for every feature you need for your website.

Some of the best plugins for this purpose are:

  • Audio Album
  • Seriously Simple Podcasting
  • Cue Plugin
  • MP3-jPlayer
  • Compact WP Audio Player
  • mb.miniAudioPlayer

To install a plugin, visit your WP dashboard, click Plugins and select the plugin of choice. Download it to your computer first and then click Plugins>Add New. Select the downloaded plugin to upload it to WP and click Install.

2. Use the WordPress Audio Player

There’s a reason why WordPress is so popular – it’s because it’s incredibly user-friendly.

Conveniently enough, you can upload an online music playlist directly to your website using the built-in WordPress Audio Player.

Visit your WP dashboard and go to Add Media. Then, click on Upload Files to add the audio files you want for your playlist.

Enter the relevant information for the files like title, artist, and album and click Insert into Post. While you’re there, select the Embed Media Player box, so your visitors can access the file directly from a page or a post.

3. Embed a SoundCloud Audio Player

SoundCloud is a popular music-sharing platform with millions of songs and playlists. So if you like a particular artist or soundtrack and want to place it on your website, follow these steps:

  1. Find the music playlist or song you like and see if has embedding enabled (look for a Share button under the file).
  2. Click on the Share button and choose Embed.
  3. Copy the code and paste it on your website, i.e. on the page you want the music to play.

And if you’re looking for a broader musical variety, there are many beat selling websites and services offering quality tunes.

Bottom Line

When you use music for your website for business or personal purposes, always have in mind the user experience you’re providing to your audience.

Unless you’re a musician and use your website to promote your work, auto-playing sound can instantly deter your visitors.

And if you want the best of both worlds, consider giving them the option to choose whether to listen or not.

Visit our blog today to learn more about similar topics or contact us with any questions.

4 Graphic Design Tips for your Trademarking Website

graphic design tips

Ready to promote your trademarking website?

Make sure your designs are up to par! Having a basic website with very little graphics and the bare minimum amount of information no longer stands up to the competition.

Here are some graphic design tips to ensure that your trademarking website reaches and makes an impression on as many people as possible.

Keep it Simple

Some of the best and most well-designed websites employ a minimalist framework. Don’t overthink things. When it comes to a website design, less is definitely more.

A professionally designed website is understated and nuanced. It’s simply an effective way to present information, nothing more. No matter what services or products you offer, a clean design is essential. 

Use Whitespace Wisely

Whitespace, or the space between text or images on your website is absolutely essential to making sure that your website design is balanced.

Think of how we see things. If there is not enough contrast between colors on the page, our eyes start to hurt and we can’t focus on what we’re reading.

Using whitespace works to your benefit because it will emphasize the important information on your screen. However, you want to make sure that your pages don’t have too much whitespace. Then they will just look unfinished.

Be Unique

In order for your website to stand out, you need to have a unique visual style. Don’t go for familiar fonts or images. Design your own or employ someone to design them for you.

The more unique your website is, the more your brand will stick in the minds of any potential customers. After all, that is the purpose of a website.

Sell your brand in a way that distinguishes you from the competition, and it will directly result in more business.

Don’t Distract The Visitor

This is perhaps the most important of all the graphic design tips. Do not attempt to get in your consumers’ faces with loud colors and complex designs.

Although flashy designs can be a good thing, providing information about the services you offer is much more valuable. It doesn’t matter how great your website looks if nobody actually knows what your company does.

If your website gives people information on how to register a trademark in USA, you want people to be aware of that as soon as they get on your home page.

The key to all good graphic design is to make sure that the design you choose only enhances the user experience. If it is not doing that or if your user experience is actually made worse because of your design, you need to make changes.

These Graphic Design Tips Lead To Profits

Try to present the most professional product possible, and you will start to see results in the form of sales increases.

But once your finished website is up and running, you need to make sure that it is being monitored to ensure that you are not losing any business because of unintended downtime.

Maintaining a website on your own is not easy. Contact us to learn how website monitoring can make your online presence more effective.

Attorney Website Design: Why Are These Ideas the Best?

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You can’t put a price on a good website design. They have an infinite number of uses, from sharing information about your company to giving you a chance to interact with your clients. They can help to attract new customers, and they are one of the first ways your clients will ever interact with you.

So it’s a good idea to try and give them the best attorney website design possible.

It can be difficult to think of new and innovative ways to give your website that new shine. With so many websites out there on the web, how do you make your own stand up above the rest?

With our help, you’ll be able to figure that out.

The Keys to a Good Attorney Website Design

1. Easy Search Capabilities

If a client comes onto your page, chances are good that they’ll be wanting to find an attorney to help them. If they have too much trouble finding out the information they want, they’ll leave and find a different website that is much more forthcoming.

Make sure to put search capabilities at the top of your list. Just a small search bar in some part of the page can be enough to help out far more than you’d think.

If you really want to go the extra mile, you could add in more specific search parameters. For instance, you could have a search bar specifically for the attorneys in your firm, so that your client can find exactly the best match for their situation and desires.

2. Visible Contact Information

Similar to needing to have user-friendly designed search bars, having your contact information clear and visible is a must-have for any good attorney website design.

If someone is viewing your website and can’t find out how to get into contact with you, why would they bother to stick around? The answer is, they won’t. They’ll find someone else!

Always have this information very clearly present on your website. Make sure to include things like email and phone number, as well as social networks that your company uses.

3. Optimized Web Design

These days, a vast majority of clients will be viewing your website on a mobile device. You’ll want to make certain that these people are able to connect to your website no matter what kind of device they use.

Otherwise, once again, they’ll try to find a different site that works much better for them.

4. Include Testimonials

Similar to product reviews, testimonials are a great way for new clients to see just how well your law firm can work for them. It can boost a person’s confidence in your attorneys if they can read about how well you’ve previously worked for another person.

For example, Desalvo Law has its own testimonials list clearly on the side of the page. Implementing something in a similar fashion could really help with client loyalty.

5. Share Relevant Information With a Blog

Blogs are great for informing your clients about things that they might have questions about. This is another way to help boost confidence in your brand since it clearly shows that you know what you’re talking about and you’re not afraid to share it freely with anyone.

Take some time to include some blog posts to help your website feel really fleshed out and helpful.

And Finally…

Don’t forget to have a little fun with the design. Sure, attorney business is generally meant to be more serious and you shouldn’t go overboard. But if you can find the balance between professional and approachable, you’re bound to get the results you want.

Contact us if you have any questions!

5 Reasons Why You Need Remote Monitoring for Ecommerce

remote monitoring

Remote monitoring is all about outsourcing IT requirements. The goal to make sure your website is working properly while keeping your own hands free to focus on your business’ day to day activities.

The outcomes of using these services are better efficiency, more revenue, and fewer overheads to worry about. Here are 5 reasons why you need to secure remote monitoring services for your business.

1. Downtime Equals Lost Revenue

IT downtime costs $700 billion in lost revenue each year. Let that figure sink in.

It doesn’t matter what you’re selling – post workout supplements or light aircraft. If your site is down, people can’t use it, and they can’t make purchases. You’ve lost revenue – end of story.

Remote monitoring operates 24/7 to protect you against such losses, by preventing downtime before it happens.

2. Remote Monitoring Reduces IT Costs

Outsourcing hardware and staff to an efficient, dedicated operation means that your IT team is free to pursue other goals.

It also enables them to work off-site when necessary, as they will still have access to the network on the go. They will also be alerted if there are issues which need their immediate physical attention on-site.

Maintenance costs will reduce too, and you won’t have to run these monitoring systems in-house. Security and system health will be taken into account as part of the process, and any issues will be reported upon.

With the average IT task per employee costing up to thousands of dollars, you could save a significant amount on your budget by moving monitoring systems to a third party provider.

3. Monitoring Systems Keep Productivity High

If your systems are down, your employees can’t do their work. If they can’t do their work, you’re paying them to do nothing until things are back up and running.

This is frustrating for them and can be very costly for you. Having a proactive system in place to prevent downtime solves both of these potential issues before they occur.

4. Know About Problems Before Your Customers

These systems can help you know about issues before your customers – no matter where they are in the world.

2 minute monitoring intervals can provide 30 reports an hour across multiple geographic locations and flag any problems to you immediately – so they can be fixed before they cause damage to your revenue or online reputation.

On a similar note, you can also know what’s going on with your network at a different regional office at any time.

5. Build a Better Knowledge of Your Network

Monitoring services can provide vital insight into the health and operational efficiency of your network.

By identifying areas which could perform better and weaknesses holding your systems back, they flow into a feedback loop of monitoring, analyzing and improving.

How Can I Get Remote Monitoring?

SiteUptime can help you to eliminate your downtime.

Our Multi-Check technology monitors your website from multiple regions. We make sure it is accessible for everybody and verifies errors before sending notifications – so as not to concern you with isolated Internet outages.

Keep your online presence up to speed with SiteUptime – call us today to ask any questions, or to make a purchase.