Are you creating a website for your strategic intervention program?
According to DoubleClick, a subsidiary of Google, 53% of websites are abandoned by mobile users if a page takes longer than 3 seconds to load. Now consider that mobile web browsing surpassed the desktop for the first time ever in October 2016.
Needless to say, your website’s speed matters. But what are some other reasons you need a higher speed website?
Read on to learn more about why your strategic intervention website needs to be fast.
Keep Traffic on Your Website
When you make your website easier to use, this can help you generate more traffic and keep it.
A faster loading website makes the browsing experience smoother. Combine that with offering high-quality content about your products or services and this can help you to create traffic.
Now imagine the alternative if your website doesn’t work that way.
A potential client visits your website to learn more about an intervention coach who is part of your program. They click on a link to learn more about him or her and there is a delay in page load time. Or worse yet, your website crashes altogether.
What will the would-be client do?
It’s likely they are headed back to Google or another search engine to find your competition’s website instead.
Downtime Creates Lost Revenue Opportunities
When you have a slow website, it can cost you money. Especially if your website goes down altogether!
In August 2013, Amazon’s website went down for approximately half an hour and based on 2012’s net sales figures, cost the company over $66,000 per minute.
By keeping your website up and running (and fast), you can avoid some of these financial concerns. You can also focus on creating unique content to help others learn more about your program.
SEO Matters
Fast website speeds help you improve your website’s search engine optimization (SEO). In short, SEO is a way to help your site rank higher in search engine results.
And this matters for your business.
According to Search Engine Journal, 93% of online experiences begin by using a search engine.
These search engines use crawlers — programs that visit websites and read content for use in search results. When you have faster load times for your web pages, these crawlers browse your pages more easily.
One Chance to Make a First Impression
In today’s digital age, a website is often your first (and maybe only) opportunity to speak directly to a client through your content.
Your business makes a strong first impression by having a website that runs smoothly and loads quickly while offering quality content.
You have likely spent countless hours developing the products and services your business offers. Be sure to take the same approach when it comes to your website design too.
Wrapping Up: Fast Strategic Intervention Websites
By presenting your website in a professional manner with quick load times, you increase the likelihood that visitors stay on your page and learn more about your program.
Speed up your website and help make it a destination for people who want to learn more about your strategic intervention program.
