In order to drive traffic and increase sales on your website, you need to make sure that your site offers security and authenticity.
An SSL server certificate ensures authentication and security for your website users.
Have you wondered if you need an SSL server certificate for your site?
Read on for why you should consider adding an SSL server certificate to your site as soon as you can!
What Is SSL?
SSL stands for Secure Sockets Layer. However, that alone may not offer a clear definition to most people.
In simpler terms, an SSL is the standard for implementing a secure and encrypted link through your website.
It ensures that visitors can trust your site to protect and value their user identity and safety. This is of utmost importance to users, especially in today’s internet communications, where cyber threats and scams are a real and justified concern among users.
When and Why SSL is Important?
SSL is especially important any time that website visitors are likely to reveal any personal information about themselves. This can be limited to the importance of their anonymity. Or it may include the sharing of personal details that verify their identity.
This can be limited to the importance of their anonymity. Or it may include the sharing of personal details that verify their identity. Either way, when users share critical, potentially harmful identifying information in any capacity, SSL is a necessity.
An SSL is critical for a wide range of industries. A single seed cannabis retailer needs an SSL, just as a banking website does. Although these are two very different industries, identity security is likely to be viewed by the users of both sites as a critical customer qualification.
5 Things that You Should Know About Having a Server Certificate
1. An SSL Builds Trust and Credibility
An SSL is a sign that users can trust that their information is not being intercepted by government or thieves and hackers. Not only does it ensure credibility, it also gives warning to users if the site is not secure by issuing a warning that often prompts users to turn back. This dissuades visitors and impacts potential consumers.
2. More than a Third of Sites are Secure
Only a third? A third may not seem like a large percentage of sites, but when you consider the growth factor, your perception may change. In the past three years, this percentage has grown from just over 7%.
3. Securing Your Site Increases Rankings
Not only is securing your site a good security measure, it makes for a wise marketing strategy as well since Google announced that it likens the possibility of a higher ranking.
4. Monitoring Sites Decreases Vulnerability
Monitoring your site can decrease the likelihood that your security can be easily intercepted. If you are unable to adequately monitor your site, investing in a professional monitoring service is a good idea.
5. Site Security is Least Compromised When it Offers Multiple Checkpoints
While some sites utilize security in the search, others ensure security from start to finish. These fully secured sites offer an obvious advantage to users who value their anonymity or identity.
Conclusion
An SSL server certificate can help create a relationship of trust with your customers. Not only that, it offers fringe benefits, such as keeping payment information secure and boosting your ranking with Google search engines.
To give your customer the ultimate sense of security and create a professional image, make sure that you have an SSL server certificate!
