Branding seems to be the hot new buzzword these days. People talk of crafting and protecting brands, of their customers making a connection with their brand, not just their company.
It’s more than just your product or your information; branding encompasses the look, feel, and experience of a company or person.
Small businesses often have a more intimate relationship with their customers; in these cases, branding is a very big deal!
Your website is a direct 24/7 portal between your customers and audience to you and your brand.
But what happens if there’s an issue with your site and it goes down or pages won’t load? Is your website secure? And, how does it affect your Google rankings?
A website without site monitoring tools makes itself vulnerable to a host of issues that can quickly grow beyond your control.
If you think you can handle it on your own, read on to find out the four biggest issues that threaten you and your brand and what you can do now to protect it.
Time On Your Hands
Time is money – that old adage is truer than ever these days.
If your site has any issues, and it goes down, how quickly do you think you would be made aware of it? How much effort do you think it would take to really get to the root of the problem?
If you’ve got a small company or just run the website yourself, you might be caught unaware by a small problem that grew large while you weren’t looking.
At this point, you’re losing precious time dealing with it.
A site monitoring service nips this issue in the bud. You won’t have to be combing through logs for information or manually compiling data.Your website is a direct 24/7 portal between your customers and audience to you and your brand.
But what happens if there’s an issue with your site and it goes down or pages won’t load? Is your website secure? And how does it affect your Google rankings?
A website without site monitoring tools makes itself vulnerable to a host of issues that can quickly grow beyond your control.
These tools compile your IT info into one place for easy access, improving efficiency in real time.
With your site being monitored twenty-four hours a day, you can spend your valuable time crafting your posts or filling orders instead of keeping one eye open for problems.
Get Notified Before Your Site Suffers
Not only will your IT data be easily accessible in one central location, you will receive proactive notifications when something goes wrong.
Things that would usually go unnoticed are immediately brought to your attention, allowing you to take the steps needed to right your site.
Your website will suffer if your disc space fills up, causing the whole operation to lag or even fail.
If your anti-virus protection is out of date, it could cause a huge issue not only for your customers but for your own computer as well.
Twenty-seven percent of blogs or websites are run on WordPress. If yours is one of them you should know themes need to be updated often to prevent any kind of security risk.
Site monitoring tools are a proactive way to take control of your site and ultimately, the user experience.
The sooner you know there’s an issue, the quicker you can react.
Gain Insight And Understand How To Improve
You might think your website is perfect the way it is.
Of course, that’s how one feels after pouring their time and energy into creating something, especially something as personal as a brand website.
But, is it really all that great?
What if your hi-res images create a long loading time? Or those animations that you thought were eye-catching were actually ignored and just ate up space?
Is your load speed dragging and effectively killing your Google search results?
Yes – your website’s overall health and quality might be affecting your standings in Google rankings. If Google crawls your site and sees it’s down, you drop lower on the list.
Monitoring your site’s performance can really make that much of a difference which is why it’s always good to get another opinion.
With site monitoring tools, you’ll get a look into what works and what doesn’t on your website. Once you can see the bigger picture, you can start making decisions that will improve the overall health of your site.
Getting to know your site, you’ll see if your site isn’t responding the way you want it to, and from there you can get it where you need it to be.
The Worst Crime: Going Offline
What’s worse than having a site that loads slowly? A site that doesn’t load at all.
Going offline is incredibly costly, and not just from a financial perspective.
Imagine how you would feel about a site that suddenly wasn’t available.
Would you trust it with your credit card information? Would you feel that the info in the blog was legitimate?
The damage to your reputation is one of the biggest issues of site downtime.
You’ll lose money, true, but you’ll lose your customers’ trust and that’s almost impossible to get back.
Slow load time, being hijacked by malicious code, and a total site shut down – this is a business’ biggest nightmare.
Up to 40% of visitors to your page will click away from your site if it loads too slowly. Can you take that kind of hit?
All of the above points combine to make sure this never happens to you and your site.
Understanding your site, early detection of any issues, and saving time in dealing with these issues are the ultimate way to preserve your standings and improve user experience.
Site Monitoring Tools Are Vital For Your Website’s Health And Performance
Killing your user experience.
Wiping your website’s views on Google.
Losing customers and money.
Spending time on minor issues that spiraled out of control.
Leaving your site vulnerable to hackers and viruses.
Do you need more reasons to protect your brand?
Keep your peace of mind with a reliable and affordable service like SiteUptime.
SiteUptime has several plans – one of them at zero cost! – that will make sure your site never suffers any of the above pitfalls.
They’re available 24/7 in various locations around the world, ensuring there’s always someone watching out for you.
Their remote locations always verify their findings too so that you’re never sent into panic mode over a false reading.
Try it out and get a look into your website’s performance. A simple tweak might be all it takes to keep your customers happy and ultimately boost your bottom line.