Why You Need a User Friendly Law Firm Website Design

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Decades ago, no businesses had a presence on the Internet at all.

To find new customers a business owner had to physically drive places to network by shelling out boring business cards, making phone calls, or even by visiting clients at home.

Luckily for you in 2017, there is no need to be as physically involved in growing your business.

You can now remotely control how your clients interact with you law firm by creating an engaging website on the Internet for all to see at any time of day.

Just how do you achieve the perfect online interface for your clients to interact with?

Keep reading to learn why you need a top-notch web design that is extremely user-friendly to achieve positive feedback from all of your clients.

Curating Your Own Web Design Template Will Set Your Law Firm Apart From The Rest

The look of your firm’s website design needs to be sharp.

Outdated websites will only age your law firm and lead your audience away from a firm that isn’t up to date with the hottest social media trends.

You need to do research on what templates your competing law firms use to interact with their audience. Lead by example and find the right template to use for your law firm website design. Your design should be modern enough for both tech geeks and the technologically inept alike.

Having an Easy To Follow Layout Will Boost Your Audience Engagement Levels

Not only does your law firm website design need to look cool, but it ought to be functional.

Most of the time you will be reaching out to a specific audience in mind. What if your audience consists of people who do not know how to use the Internet?

The layout of your website is important to attract clients of all demographics. A good visual representation of what your law firm can do for a client is key to drawing them.

Make sure your website has a layout that is easy to follow with bold lettering and a large font. The color scheme on your layout also needs to be appealing to the eye, so definitely stay away from bright neon colors.

The best user experience is one that is hassle-free. Your audience should have the capability to find exactly what they are searching for. For example, if your potential client is searching for a motorcycle injury attorney, then he can be directed to the ones listed on the “motorcycle injury” tab of your website.

Another tip on your law firm website design is to add drop-down tabs on the homepage. Tabs increase page views and will ensure that each visitor is able to find specific information and fast.

Tabs increase page views and will ensure that each visitor is able to find specific information and fast.

Every Law Firm Website Design Needs To Be Mobile-Friendly

Statistics show that nearly two-thirds of Americans own cell phones (2015) and this number continues to rise each year.

With that information in mind, your law firm website design needs to be mobile-friendly. Having a website that works using a smartphone will also increase accessibility and searchability.

People are going to view your site on their smartphones because less time is spent surfing the web on a desktop.

Your website ought to be easy to navigate through or else you client will leave the site and search for another law firm. A responsive design is a must-have on your list of top elements that your website design includes.

A responsive design is a must-have on your list of top elements that your website has.

Final Thoughts

Law firms can be informative and user-friendly with the proper layout format on their websites.

If you need to know the second your website goes down, feel free to contact us at SiteUptime.

How to ‘Wow’ Users With Social Marketing Campaigns

social marketing campaigns

It should come as no surprise that social media has grown a lot over the years. Over half the population reports using social media! With such a vast reach, social media has incredible potential when it comes to marketing strategies.

Are you interested in harnessing this potential to bring money to your business? Read below to find out how to create amazing social marketing campaigns to grow your business!

Know Your Target Audience with Social Marketing Campaigns

Be sure to know your exact target audience when planning your marketing strategy. Jumping in straight away can lead to unfocused ads and ultimately no gains in customers.

By knowing who you want to see the ads, you can create specific content that will draw them in. For example, use house sales and images to draw people in that are looking to buy a house.

Knowing your goals goes hand in hand with knowing your audience. Knowing your campaign goals will make the steps you need to take clear. Start from these and work backward.

Think about things like audience reach, engagement, increase in followers, and sales.

Have Great Visual Content

Consider investing in professional web design so your website will have content that is attractive to your customers. This is crucial as visual content tends to be shared more than anything else.

Try out infographics. These can incorporate both brand images and statistics about your business.

While great content is important, it is also important to ensure your website has a functional layout that is easy to navigate.

Pay Attention to Metrics

Your social marketing campaigns will not succeed if nobody sees the content you have worked so hard for. Know when it’s the best time to post for specific audiences.

Posts can do better on one platform such as Twitter at one time and better hours later on Facebook. Experiment and find what works best for your content!

Use Existing Consumers to Persuade Others

As part of your social media campaigns, try to incorporate a suggested review process. Do this when someone buys your product and is satisfied. This will help convince new customers to buy your product.

An easy way to get this started is to start a brand hashtag. This will encourage people to post photos or reviews. That will then be visible to many people.

Consider a Giveaway

Consider hosting a giveaway where users must provide their information to enter. This is a simple way to increase traffic. It also helps gain valuable information on potential clients.

Platforms like Instagram allow you to easily set up a contest or giveaway. By using a bunch of hashtags in the contest post, the post will be seen by people that don’t even follow your business!

Don’t forget to try generic hashtags like #contest and #prize too!

So now you’ve learned how to wow users with your social marketing campaigns. What are you waiting for? Go get social!

 

5 Key Tips for Real Estate Wesbsite Development

real estate website development

You know that a real estate website is crucial to your business, but you have no idea where to begin.

Luckily, real estate website development isn’t as complicated as you may think. You don’t need to be a professional developer to produce a quality site. You just need to know the right tips and tricks for creating a professional looking site that will attract the right clients.

Keep reading to learn the 5 key tips for real estate website development.

1. Lead With Lifestyle

Of course, potential buyers are looking for properties that are well-maintained.

But remember, your buyers aren’t just shopping for a house. They’re shopping for their future home! And more than anything, potential buyers are looking for a home that will enhance their lifestyle.

Static, generic pictures of houses won’t do. Instead, you need to look for ways to showcase how a new home will complement the buyer’s lifestyle.

For example, let’s say you specialize in selling beachfront properties. You know that a tranquil lifestyle and proximity to the ocean are the motivating factors behind buyers’ purchases.

In order to attract the right buyer, you could include pictures of families strolling on the beach, enjoying time together on their sunny front porch, or storing their surfboards in the garage. Images that showcase lifestyle enhancement opportunities will help your potential buyers establish an immediate connection with the property.

Keller Williams Realtors execute this strategy flawlessly. They sell homes in Florida and you’ll notice that most of their images contain palm trees, sunshine, and water.

2. Optimize for Mobile

Optimizing for mobile is perhaps the most important thing you can do for your real estate site.

Nearly 60 percent of searches now take place on mobile devices. Google is fully on board with the mobile fever, and they’re not afraid to punish sites that aren’t mobile-friendly.

If you aren’t optimized for mobile, your site could take a serious hit on the search rankings. Plus, a site that isn’t optimized is extremely frustrating to navigate. This could mean losing out on hundreds of potential clients.

However, don’t go the cheap route and create a mobile-only site. Instead, create a responsive website design that will instantly adapt to whatever device your consumer uses to view it.

3. Include Video

Home listings that include video get four times more inquiries than those without video.

Videos will help build trust and strengthen relationships with potential clients. Plus, video helps you establish yourself as a local expert.

In addition to videos that showcase homes, you can create videos that review schools in your area, tour your local neighborhood, or preview local restaurants and attractions.

4. Create a Blog

A blog that is frequently updated and contains high-quality content is one of the best ways to increase traffic to your real estate site and boost it in the search rankings.

Plus, the blog topics for realtors are endless. You can elaborate on the topics you discuss in your videos, you can create do’s and don’ts articles for potential home buyers, or you could write about real estate market trends.

5. Visitor Registration

Getting potential clients to come to your site is only half the battle. You also want to make sure they come back!

In order to do this, you should include an option for clients to register for updates on certain properties or alerts on new listings.

Real Estate Website Development: Wrap Up

Hopefully, these tips for real estate website development help give you better direction!

Drop us a comment below if you have any questions about developing your real estate site.

How DNS Monitoring Can Expose Tor Users

dns monitoring

It’s easy to be anonymous online. But thanks to a team of researchers, anonymity might be a thing of the past for Tor users.

A team of researchers recently discovered a new method that exposes anonymous Tor users.

Tor browsers are the gateway to the deep web. They allow people to browse, communicate and shop anonymously.

Tor, also known as the onion router, has over two million users per day. It’s the largest anonymity network operating today.

It’s a network that helps mask IP addresses and is used by people looking to stay off the grid. Many Tor users are journalists and activists, but there are some users that use it for web based illegal activity.

Here’s how DNS monitoring is unmasking Tor users. Read on to learn more about what this means for the digital age.

How Tor Works

Tor might sound confusing, but it’s actually fairly simple.

Tor works by routing traffic through random circuits. The circuits consist of three nodes chosen from roughly 7,000 computers around the world.

The first node consists of entry guards. These are pools of computers with a history of being available and reliable.

These guards have an idea as to where the traffic originates from. But Tor’s encryption protects user information and keeps it anonymous.

The middle node keeps the first and last node separate. That’s to protect from collusion between the computers to further keep information separate.

The last node, or exit node, tracks traffic leaving the Tor network. But it still doesn’t know user information or where traffic originates.

In essence, this system is all about anonymity and goes to great measures to ensure it for its users.

Why Use Tor

Many people value their privacy. That’s especially true of Tor users.

Tor separates a user’s IP address from their activity. Therefore, using Tor allows a user to hide their web browsing from everyone — from the government to internet service providers.

Tor users are basically using a super effective private browsing mode.

Correlation Attacks

There are always going to be some rotten eggs. Especially on the internet.

Some Tor users have been known to participate in what’s referred to as correlation attacks.

These attacks observe traffic entering and leaving Tor. The attacker then tries to pair up inbound and outbound streams in an effort to divide traffic nodes.

Correlation attacks basically link an IP address with activity to break the anonymity of Tor users.

Correlation attacks are an Achilles heel for an otherwise successful platform for anonymity.  As a result, correlation attacks have been a catalyst for Tor research.

Researchers previously used DNS monitoring in an effort to curtail correlation attacks.

Previous efforts were not particularly useful due to several factors. The research proved ineffective in that it underestimated correlation attacks.

Internet service providers were able to monitor DNS traffic but couldn’t successfully monitor web inbound and outbound traffic to the Tor network.

Researchers also discovered other concerning information about DNS servers.

One revelation was that Google’s DNS servers made up roughly 40 percent of Tor’s exit bandwidth.

The researchers urged Tor to create more diversity within their network. This would help prevent correlation attacks and a situation where one company gets a large slice of the pie.

What is DNS?

DNS is even simpler to understand than Tor. DNS stands for domain name systems.

DNS filters domains into IP addresses. This allows online users to surf the web via a readable name rather than a number.

This process helps to identify users all across the web. It’s one of the core elements of user identification online.

DNS Monitoring

Most internet users can rest easy by following a few simple anti-hacking measures.

Tor users felt confident their identity was anonymous. That is until new research shined a light on DNS monitoring.

A group of researchers from Princeton University, Karlstad University, and the KTH Royal Institute of Technology broke new ground when they discovered a way to use DNS monitoring to expose Tor users.

DNS traffic monitoring can be used to unveil Tor users by strengthening familiar attacks that effectively trace users.

Research Results

Essentially, the researchers used DNS lookups from browsing to create a new version of correlation attacks. The researchers discovered that DNS monitoring can actually help attackers enhance their fingerprinting attacks.

The researchers also showed that adversaries can combine DNS requests with fingerprinting attacks to create a DNS-enhanced correlation attack.

The mapping of DNS traffic to websites is extremely accurate. Website fingerprinting attacks can make monitoring even unpopular websites extremely precise.

The researchers became aware of several groups that could utilize the DNS monitoring to use this enhanced correlation attack.

One specific company that was mentioned is Google. Google’s 40 percent makeup of Tor’s platform means they can already observe DNS requests.

Their popularity gives them the ability to monitor traffic entering Tor’s network. Their large data set could give them a wide view of Tor identities and network traffic should they ever utilize a correlated attack.

What It Means

It might sound like Tor is no longer useful for anonymity. That’s not the case. Especially for the casual Tor user.

The researchers concluded that adversaries already have the ability to monitor large groups of internet users. They do not believe that their new attack will create more effective attacks.

Moreover, attacks are usually on specific targets rather than a random internet user. The average Tor user is rarely targeted.

Those who are targeted are usually under scrutiny for suspicious online behavior. They might be breaking the law or raising red flags in regards to national security.

People still considered can look forward to new advances coming to the Tor Project. The team is actively working on making fingerprinting attacks more difficult to execute.

In summary, DNS monitoring isn’t going to ruin the anonymity of Tor’s millions of users. But it might hurt a few rotten eggs.

Do you want to learn more about how DNS monitoring affects Tor? We’re happy to help. Contact us today for all your web needs.

Why You Need to Run a Speed Check for Your Site

speed check

Maybe your site has it all. The great content, glossy images, and a beautiful, easy-to-use UI. It’s possible that your site rarely suffers from downtime. Yet you’re still not getting the traffic you deserve.

Why?

It may boil down to website speed. You could have the most well-designed site, but if it takes more than a few seconds to load you’ll lose business.

In order to make sure your site is running optimally, it’s a good idea to run a speed check. Here are some of the top reasons you need to run a speed check on your website ASAP.

Lost Traffic Means Lost Money

As of now, your goal as a site owner is likely to get as much traffic as possible. And that’s a good goal, generally speaking. But you’ll need to get a bit more specific.

You should strive to have the fastest site possible, otherwise, you’ll lose business.

How quickly will people turn away from your site? On average, you have about 4-7 seconds tops before customers get fed up and leave.

And while that may not sound so bad right now, do the math. If you’re losing a few customers each day, and even one of those customers was going to make a sale, that’s lost income.

Running a speed check is essentially a doctor’s visit for your website. You’ll need to find out the general health of your page before you can begin implementing changes.

A Speed Check Will Help With SEO Compliance

Another reason to run a speed check is to help with your SEO ranking. If you’re not familiar, SEO stands for search engine optimization.

If you think about Google as a digital marketing ladder, your SEO ranking represents which rung you’re on. The goal, as you can imagine, is to make it to the top of the front page.

This is easier said than done. If you’re already working on great SEO-focused content, that’s great!

But you’ll still need a fast site.

When the algorithm takes your website into account, Google factors in speed. The faster your site, the better.

Conversely, if your site is found to be too slow or user-unfriendly, you’ll likely suffer a penalty. Don’t get left out in the cold, Google has made it easy to test your speed.

Certain Page Elements May Affect Your Speed

If you’re concerned that altering your website will take too much time and energy, there’s a bit of good news. It doesn’t necessarily have to.

In fact, reducing your site’s load time could be as simple as compressing a few images. Try and refrain from using too many photos, as they may bog down your homepage.

Other common factors include buggy code or redirects on mobile devices.

Oftentimes, you or your webmaster can go into the site’s code and make a few adjustments. You’ll be up and running before you know it!

Keeping Your Site Safe

Now that you’ve got a fast site, make sure it stays up. SiteUptime is a professional monitoring service that will routinely check your website.

And it costs absolutely nothing to sign up! Register today or get in touch to keep your business online and running faster than ever.

Boost Rose Delivery Sales with a Clean Web Design

clean web design

Roses are one of the few products in the global marketplace that sell themselves.

In fact, the flower industry at large pulls in nearly $35 billion in annual revenue. Mother’s Day and Valentine’s Day, each generates roughly $2 billion in revenue.

Roses are a can’t-miss gift and are certain to please a significant other, friend, or family member.

Considering the ease in which roses fly off the shelf, why pay more for an expensive and cluttered website? Instead, place emphasis on a clean web design that directs viewers’ eyes to the beauty of the roses.

Why is a Clean Web Design so Important?

In order to launch a successful website, businesses must consider how people consume information.

Most often, people quickly scan through websites and mobile apps. If a consumer can’t find what they are looking for, they move on very quickly.

Consumers in the 21st-century demand simplicity.

Take the iPhone as the perfect example. The layout is simple and easy to navigate, allowing users to reach a destination in one or two taps.

An effective web design will achieve the same objectives. In addition, it will be stylish, easy to read, and efficiently organized.

Most importantly, it will place immediate emphasis on critical products and services offered. Designers should also ensure that the website is friendly to mobile devices.

All of these principles apply to selling roses. For instance, check out www.springintheair.com.

Consumers are able to quickly identify where to purchase the roses and it only takes one click to get there.

In addition, users should be able to make a purchase from a mobile device. We all know how many times husbands and sons have forgotten to buy roses and need a quick fix!

What are some Strategies to Achieve a Clean Web Design?

Now that the case for simplicity has been made, it’s time to learn what design strategies should be implemented.

When it comes to a great web design, less is always more.

Some web designers even advocate for maximizing unused white space. The goal is to draw focus to the product or service being sold.

In the case of roses, envision a website split into two halves. One side has beautiful imagery of roses, while the other side is primarily unused white space.  In the center of the white section, it elegantly reads, “Click here to purchase a dozen roses for your loved one.”

Web designers must also make decisions on color and font. In this example, roses should provide all the color needed.

When it comes to font, it should be elegant, but at the same time very easy to read.

Lastly, website navigation must be taken into consideration. Navigation bars are typically located along the top or left side of a website.

Ease of navigation is critical and users should be able to reach a destination in one or two clicks.

Don’t Overthink It – Roses will Sell

The rules for a clean web design are very easy to remember.

Simplicity is key. Less is more.

Highlight the product and allow users to purchase it in a minimal number of clicks.

If there are additional questions on clean web designs, do not hesitate to contact us for assistance.

3 Secrets for Developing a Successful Business Analyst Website

business analyst

In a world with millions of websites, it can be hard for your site to stand out. You’ve got the business acumen, the experience, and the desire for a better site.

Your website represents your business, after all. It’s like your digital business card.

But you’re still not hitting your traffic goals like you should. What’s the cause?

Well, your website may not be as bulletproof as you think. There are a dozen reasons why you may not be hitting those traffic goals that include anything from poor design to lack of SEO.

What’s important is that you implement the necessary changes to improve your site. Ready to learn more?

Read on to find out some of the key secrets to developing a successful business analyst website.

3 Secrets for Developing a Business Analyst Website

1. Focus on Your Homepage’s Design First

Your homepage is the most important section of your website. It’s where your customers will make that all-important first impression of your services.

Often, one look at your homepage is all it takes for someone to determine whether or not you’re worth their time.

You’ll need to do your best to make your homepage welcoming as well as informative.

First and foremost, make sure that you use great images that fit your brand. There should be at least one image of yourself and your team, as well as your company logo.

Make sure that your copy reflects your business analyst goals. While you should certainly have a separate ‘About Us’ page, don’t be afraid to use similar copy here.

Outline your business and services clearly and effectively. Do you specialize in a particular business, for instance? Make sure to mention it.

The more you can do to separate your copy from your competitors, the better.

2. Add Testimonials

It’s one thing to talk about yourself and your services, but people realize that you’re online to make money. And there’s nothing wrong with that, after all. Your site is a way to advertise yourself.

But to solidify your talents, secure as many testimonials as possible. People want to see examples of your work and hear directly from those who have worked with you.

Ultimately, people trust people rather than businesses.

Now is the time to reach out to former clients and ask them to write up a paragraph or two about your time together.

If this makes you feel uncomfortable, that’s alright. Think of these testimonials as your letters of recommendation.

Here are a few things you can ask clients to include in their testimonials:

  • What specifically you did for their business
  • Why they’d recommend you to others
  • What you and your team excelled at
  • What their favorite aspect of working with you was

3. Offer a Free Quote or Service

If you really want to entice customers to contact your business, offer a free quote. There are tons of business analysis sites, so the best way you can show off your skills is to give away a sample.

You can offer a site audit, for instance. This is a great option because it isn’t too time-consuming and it looks impressive. Your client will get near-immediate results and you’ll get to show off.

Or if you offer online business analyst training, you can offer the first class for free.

An important note: treat your free quote or service as you would a paid gig. Take your time and make sure it’s done correctly. You’re representing your business, after all.

Conclusion

Now that you know how to design the perfect business analyst site, all that you need to do is keep it online! Be sure to contact us today and sign up for our server monitoring plans that’ll keep your site up and running.

3 Tips to a Secure Gmail Account

secure gmail

Cyber security is kind of a big deal.

It feels like every day brings more news about another hacking scandal or crippling malware attack.

2017 has seen a 250% rise in ransomware attacks. And that’s just one form of cyber attack.

While the statistics are a bit alarming, there are some surprisingly simple steps you can take to secure Gmail. Keep reading for 3 tips you can use right now to secure your Gmail account.

1. Create a strong password

It may sound simple, but your password is your first line of defense against a hack. If your password is compromised, you’ve got problems.

With the right tools, getting a hold of your simple passwords isn’t difficult for a motivated individual.

Most online accounts, including Gmail, are now requiring users to pick more complex passwords and add numbers or symbols. But throwing a few numbers onto your dog’s name doesn’t make much of a password.

The best approach to creating a secure password is to take several words and mix a few numbers and symbols in. The use of several words or phrase makes it much more difficult for a computer to hack your account.

Once you’ve picked a secure Gmail password, just make sure you don’t use it for all of your other online accounts. If you’re using the same password in multiple places, your other accounts are toast if a hacker gets access to one.

2. Set up 2-step verification

Once you’ve picked a strong password, the next best thing you can do to secure Gmail is to set up 2-step verification.

2-step verification all but ensures that only you can access your Google account.

With 2-step verification, you’ll have to enter a code–along with your password–each time you log in at a new location.

Your code will be sent via text to your phone after you’ve entered your password. Since no one else (hopefully) has access to your phone, add this layer of protection makes it pretty tough to hack your account.

To set up 2-step verification, just go into your Google account settings and look for the 2-step verification setting. From there Google will guide you through the process.

3. Check your account activity

Have you ever checked your account activity in Gmail?

If you haven’t, you’re missing out on a valuable tool to secure Gmail. It’s so easy to do you’ll kick yourself for never having tried it before.

When you’re in Gmail, just scroll down to the lower right corner of the window. You’ll find a line of text down there that reads, “Last account activity: XX minutes ago”.

Right under that, you should see a link that says “Details”. When you click “Details”, a new window will pop up with your account’s recent activity.

Keep an eye on this one and watch for suspicious activity.

For even more help to secure Gmail, check out the www.gmail login post at Emailhelpr.com.

Ready to secure Gmail?

If you’ve taken all the steps outlined above, you’ve taken a big step to better secure Gmail.

The question is … have you done enough?

Once you’ve done the above, the best approach from here on out is to use common sense.

Hackers are looking for the easy way in. So if you’re being smart when dealing with strange messages and requests, your account will be much safer.

How You Can Sell More With Off Page SEO

off page seo

Some retailers face obstacles to clearing out their warehouses, one of them being their SEO strategies. Try as they may, they just can’t get the traffic they’re looking for using their current tactics.

What, then, can these vendors do to get better results?

As it turns out, they might have to do something that seems completely counterintuitive to some people. Instead of perfecting their SEO, they should work on perfecting their off page SEO.

And how should they go about that? Read on to find out more.

Organic Backlinks

Organic backlinks are just one element of off page SEO. This is because they’re essentially the cream of the crop on the web. An organic backlink to a page usually indicates that the page has useful information it.

If, for instance, someone links to Fursbygartenhaus.com or some other retailer that sells fur in an article about selling fur coats, that probably means that the vendor’s services are actually useful to readers.

Every site’s owner should strive to earn natural backlinks. There is a strong emphasis on the word “earn” here since buying backlinks isn’t considered ethical in the world of SEO.

Relevancy of Backlinks

Whenever someone links to a page, the two sites are, for all intents and purposes, linked in some way. Many people would assume that the content on the pages that are linked is similar in nature.

If this doesn’t happen to be the case, a backlink to a site’s page might look suspicious. This is why adding links to pages to directories is usually a bad idea.

A good off page SEO strategy also requires that the sites which have backlinks to pages are trustworthy. In other words, the site owners must use ethical SEO practices. If they don’t, any sites which have been linked to will also have their legitimacy questioned.

Take It Easy With The Keywords

All of the traditional elements of on-page SEO are important. They can improve a site’s load times and overall performance.

Even so, sometimes people overdo things. People are especially guilty of overdoing keywords, which reflects poorly on their copy.

Generally speaking, keyword concentration should be kept relatively low. The consensus is that the concentration should be kept around half a percent to 1 percent. If content writers go too far beyond that, they risk getting their content flagged.

And, yes, keywords technically aren’t an off page type of thing. Unless, of course, content writers decide not to put so many on the page, in which case they’d definitely be off-page.

It’s probably not a funny joke, but neither is dealing with flagged content.

Optimizing Off Page SEO

Just as on-page SEO can be optimized, SEO of the off-page variety can be optimized. Doing so is only a matter of earning backlinks and leaving certain keywords off of the page when necessary.

Of course, the other elements of SEO shouldn’t be neglected, nor should a site’s performance. That said, feel free to contact SiteUptime at 1-866-744-6591. They keep clients one step ahead of some of the most frustrating technical difficulties.

5 Benefits of Cloud Based Search Archives

cloud based search

Anybody using the World Wide Web understands search results delivered by Google, Bing, and Yahoo. Search is present on almost every online platform from eCommerce sites to forums.

Websites, social media, and search engines rely on software to retrieve and deliver content. Information stored on a physical device (computer or server) connected to others in what’s called a network. Yet, in modern times… the cloud.

The recent iteration of delivered results is done through cloud based search.

What benefits does cloud search bring to the business? Read on to discover the efficient, cost-saving features.

Five Benefits of Cloud Based Search

The “cloud” is an old concept with a new name. At its core, information is present on “other people’s computers”. The difference with cloud computing is the collective speed and efficiency it offers while providing a platform for services.

A traditional setup of an enterprise search platform came with tedious requirements:

  • Configuring a host computer
  • Installing server and search software
  • Configuring apps and services

Cloud based search offers an alternative packed with the following benefits:

  • Reliability. The physical infrastructure has inherent fault and failure points. Failure due to the complexity of deployment and hardware & software components. Cloud search reworks the infrastructure to balance loads across the architecture. This creates on-demand power to distribute resources resulting in fewer hang-ups.
  • Security. The many points of hardware and software found in traditional server arrangements are at the will of the I.T. professionals. A failure to update and patch security flaws leaves the network at risk. Cloud based search services provide automatic and manual updates. The resulting benefit being less risk of intrusion, service-breaking bugs, and erroneous usage.
  • Legacy. Long-forgotten or dated, unused files find their way into “cold storage”. This is a part of the storage that’s vital to keep for privacy and business reasons yet is rarely accessed. Cloud search solutions offer searchable archive features to access these “cold files”. The result is efficient data retrieval when necessary.
  • Cost-Effective. Consider the hardware, OS, software, apps, and salary for the I.T. personnel (or team) to maintain internal search. Cloud search is a cost-effective alternative via a-la-carte options. Low hourly or data rates and a “resources when needed” option results in lower operational costs.
  • Flexibility. Hardware locks to a physical location. Locked hardware can cause problems with accessibility even when available through online hubs. Cloud search platforms decentralize the hub and allow rapid scaling. Scaling is achievable by paying for extra services and features. The result is a platform that adheres to the growing needs and desires of the business.

Cloud based search packs powerful features associated with cloud based services. The inexpensive options, flexibility, and effective use of resources make this service a great tool for business.

The benefits are clear:

  • Easier access to files
  • Increased security of data
  • Less hassle and issues

Both employees and consumers enjoy a cloud based search. This service is inexpensive and easy to install compared to traditional means. Perhaps 2017 will be the year it’s used in your business.