Why You Need to Run a Speed Check for Your Site

speed check

Maybe your site has it all. The great content, glossy images, and a beautiful, easy-to-use UI. It’s possible that your site rarely suffers from downtime. Yet you’re still not getting the traffic you deserve.

Why?

It may boil down to website speed. You could have the most well-designed site, but if it takes more than a few seconds to load you’ll lose business.

In order to make sure your site is running optimally, it’s a good idea to run a speed check. Here are some of the top reasons you need to run a speed check on your website ASAP.

Lost Traffic Means Lost Money

As of now, your goal as a site owner is likely to get as much traffic as possible. And that’s a good goal, generally speaking. But you’ll need to get a bit more specific.

You should strive to have the fastest site possible, otherwise, you’ll lose business.

How quickly will people turn away from your site? On average, you have about 4-7 seconds tops before customers get fed up and leave.

And while that may not sound so bad right now, do the math. If you’re losing a few customers each day, and even one of those customers was going to make a sale, that’s lost income.

Running a speed check is essentially a doctor’s visit for your website. You’ll need to find out the general health of your page before you can begin implementing changes.

A Speed Check Will Help With SEO Compliance

Another reason to run a speed check is to help with your SEO ranking. If you’re not familiar, SEO stands for search engine optimization.

If you think about Google as a digital marketing ladder, your SEO ranking represents which rung you’re on. The goal, as you can imagine, is to make it to the top of the front page.

This is easier said than done. If you’re already working on great SEO-focused content, that’s great!

But you’ll still need a fast site.

When the algorithm takes your website into account, Google factors in speed. The faster your site, the better.

Conversely, if your site is found to be too slow or user-unfriendly, you’ll likely suffer a penalty. Don’t get left out in the cold, Google has made it easy to test your speed.

Certain Page Elements May Affect Your Speed

If you’re concerned that altering your website will take too much time and energy, there’s a bit of good news. It doesn’t necessarily have to.

In fact, reducing your site’s load time could be as simple as compressing a few images. Try and refrain from using too many photos, as they may bog down your homepage.

Other common factors include buggy code or redirects on mobile devices.

Oftentimes, you or your webmaster can go into the site’s code and make a few adjustments. You’ll be up and running before you know it!

Keeping Your Site Safe

Now that you’ve got a fast site, make sure it stays up. SiteUptime is a professional monitoring service that will routinely check your website.

And it costs absolutely nothing to sign up! Register today or get in touch to keep your business online and running faster than ever.

Boost Rose Delivery Sales with a Clean Web Design

clean web design

Roses are one of the few products in the global marketplace that sell themselves.

In fact, the flower industry at large pulls in nearly $35 billion in annual revenue. Mother’s Day and Valentine’s Day, each generates roughly $2 billion in revenue.

Roses are a can’t-miss gift and are certain to please a significant other, friend, or family member.

Considering the ease in which roses fly off the shelf, why pay more for an expensive and cluttered website? Instead, place emphasis on a clean web design that directs viewers’ eyes to the beauty of the roses.

Why is a Clean Web Design so Important?

In order to launch a successful website, businesses must consider how people consume information.

Most often, people quickly scan through websites and mobile apps. If a consumer can’t find what they are looking for, they move on very quickly.

Consumers in the 21st-century demand simplicity.

Take the iPhone as the perfect example. The layout is simple and easy to navigate, allowing users to reach a destination in one or two taps.

An effective web design will achieve the same objectives. In addition, it will be stylish, easy to read, and efficiently organized.

Most importantly, it will place immediate emphasis on critical products and services offered. Designers should also ensure that the website is friendly to mobile devices.

All of these principles apply to selling roses. For instance, check out www.springintheair.com.

Consumers are able to quickly identify where to purchase the roses and it only takes one click to get there.

In addition, users should be able to make a purchase from a mobile device. We all know how many times husbands and sons have forgotten to buy roses and need a quick fix!

What are some Strategies to Achieve a Clean Web Design?

Now that the case for simplicity has been made, it’s time to learn what design strategies should be implemented.

When it comes to a great web design, less is always more.

Some web designers even advocate for maximizing unused white space. The goal is to draw focus to the product or service being sold.

In the case of roses, envision a website split into two halves. One side has beautiful imagery of roses, while the other side is primarily unused white space.  In the center of the white section, it elegantly reads, “Click here to purchase a dozen roses for your loved one.”

Web designers must also make decisions on color and font. In this example, roses should provide all the color needed.

When it comes to font, it should be elegant, but at the same time very easy to read.

Lastly, website navigation must be taken into consideration. Navigation bars are typically located along the top or left side of a website.

Ease of navigation is critical and users should be able to reach a destination in one or two clicks.

Don’t Overthink It – Roses will Sell

The rules for a clean web design are very easy to remember.

Simplicity is key. Less is more.

Highlight the product and allow users to purchase it in a minimal number of clicks.

If there are additional questions on clean web designs, do not hesitate to contact us for assistance.

3 Secrets for Developing a Successful Business Analyst Website

business analyst

In a world with millions of websites, it can be hard for your site to stand out. You’ve got the business acumen, the experience, and the desire for a better site.

Your website represents your business, after all. It’s like your digital business card.

But you’re still not hitting your traffic goals like you should. What’s the cause?

Well, your website may not be as bulletproof as you think. There are a dozen reasons why you may not be hitting those traffic goals that include anything from poor design to lack of SEO.

What’s important is that you implement the necessary changes to improve your site. Ready to learn more?

Read on to find out some of the key secrets to developing a successful business analyst website.

3 Secrets for Developing a Business Analyst Website

1. Focus on Your Homepage’s Design First

Your homepage is the most important section of your website. It’s where your customers will make that all-important first impression of your services.

Often, one look at your homepage is all it takes for someone to determine whether or not you’re worth their time.

You’ll need to do your best to make your homepage welcoming as well as informative.

First and foremost, make sure that you use great images that fit your brand. There should be at least one image of yourself and your team, as well as your company logo.

Make sure that your copy reflects your business analyst goals. While you should certainly have a separate ‘About Us’ page, don’t be afraid to use similar copy here.

Outline your business and services clearly and effectively. Do you specialize in a particular business, for instance? Make sure to mention it.

The more you can do to separate your copy from your competitors, the better.

2. Add Testimonials

It’s one thing to talk about yourself and your services, but people realize that you’re online to make money. And there’s nothing wrong with that, after all. Your site is a way to advertise yourself.

But to solidify your talents, secure as many testimonials as possible. People want to see examples of your work and hear directly from those who have worked with you.

Ultimately, people trust people rather than businesses.

Now is the time to reach out to former clients and ask them to write up a paragraph or two about your time together.

If this makes you feel uncomfortable, that’s alright. Think of these testimonials as your letters of recommendation.

Here are a few things you can ask clients to include in their testimonials:

  • What specifically you did for their business
  • Why they’d recommend you to others
  • What you and your team excelled at
  • What their favorite aspect of working with you was

3. Offer a Free Quote or Service

If you really want to entice customers to contact your business, offer a free quote. There are tons of business analysis sites, so the best way you can show off your skills is to give away a sample.

You can offer a site audit, for instance. This is a great option because it isn’t too time-consuming and it looks impressive. Your client will get near-immediate results and you’ll get to show off.

Or if you offer online business analyst training, you can offer the first class for free.

An important note: treat your free quote or service as you would a paid gig. Take your time and make sure it’s done correctly. You’re representing your business, after all.

Conclusion

Now that you know how to design the perfect business analyst site, all that you need to do is keep it online! Be sure to contact us today and sign up for our server monitoring plans that’ll keep your site up and running.

3 Tips to a Secure Gmail Account

secure gmail

Cyber security is kind of a big deal.

It feels like every day brings more news about another hacking scandal or crippling malware attack.

2017 has seen a 250% rise in ransomware attacks. And that’s just one form of cyber attack.

While the statistics are a bit alarming, there are some surprisingly simple steps you can take to secure Gmail. Keep reading for 3 tips you can use right now to secure your Gmail account.

1. Create a strong password

It may sound simple, but your password is your first line of defense against a hack. If your password is compromised, you’ve got problems.

With the right tools, getting a hold of your simple passwords isn’t difficult for a motivated individual.

Most online accounts, including Gmail, are now requiring users to pick more complex passwords and add numbers or symbols. But throwing a few numbers onto your dog’s name doesn’t make much of a password.

The best approach to creating a secure password is to take several words and mix a few numbers and symbols in. The use of several words or phrase makes it much more difficult for a computer to hack your account.

Once you’ve picked a secure Gmail password, just make sure you don’t use it for all of your other online accounts. If you’re using the same password in multiple places, your other accounts are toast if a hacker gets access to one.

2. Set up 2-step verification

Once you’ve picked a strong password, the next best thing you can do to secure Gmail is to set up 2-step verification.

2-step verification all but ensures that only you can access your Google account.

With 2-step verification, you’ll have to enter a code–along with your password–each time you log in at a new location.

Your code will be sent via text to your phone after you’ve entered your password. Since no one else (hopefully) has access to your phone, add this layer of protection makes it pretty tough to hack your account.

To set up 2-step verification, just go into your Google account settings and look for the 2-step verification setting. From there Google will guide you through the process.

3. Check your account activity

Have you ever checked your account activity in Gmail?

If you haven’t, you’re missing out on a valuable tool to secure Gmail. It’s so easy to do you’ll kick yourself for never having tried it before.

When you’re in Gmail, just scroll down to the lower right corner of the window. You’ll find a line of text down there that reads, “Last account activity: XX minutes ago”.

Right under that, you should see a link that says “Details”. When you click “Details”, a new window will pop up with your account’s recent activity.

Keep an eye on this one and watch for suspicious activity.

For even more help to secure Gmail, check out the www.gmail login post at Emailhelpr.com.

Ready to secure Gmail?

If you’ve taken all the steps outlined above, you’ve taken a big step to better secure Gmail.

The question is … have you done enough?

Once you’ve done the above, the best approach from here on out is to use common sense.

Hackers are looking for the easy way in. So if you’re being smart when dealing with strange messages and requests, your account will be much safer.

How You Can Sell More With Off Page SEO

off page seo

Some retailers face obstacles to clearing out their warehouses, one of them being their SEO strategies. Try as they may, they just can’t get the traffic they’re looking for using their current tactics.

What, then, can these vendors do to get better results?

As it turns out, they might have to do something that seems completely counterintuitive to some people. Instead of perfecting their SEO, they should work on perfecting their off page SEO.

And how should they go about that? Read on to find out more.

Organic Backlinks

Organic backlinks are just one element of off page SEO. This is because they’re essentially the cream of the crop on the web. An organic backlink to a page usually indicates that the page has useful information it.

If, for instance, someone links to Fursbygartenhaus.com or some other retailer that sells fur in an article about selling fur coats, that probably means that the vendor’s services are actually useful to readers.

Every site’s owner should strive to earn natural backlinks. There is a strong emphasis on the word “earn” here since buying backlinks isn’t considered ethical in the world of SEO.

Relevancy of Backlinks

Whenever someone links to a page, the two sites are, for all intents and purposes, linked in some way. Many people would assume that the content on the pages that are linked is similar in nature.

If this doesn’t happen to be the case, a backlink to a site’s page might look suspicious. This is why adding links to pages to directories is usually a bad idea.

A good off page SEO strategy also requires that the sites which have backlinks to pages are trustworthy. In other words, the site owners must use ethical SEO practices. If they don’t, any sites which have been linked to will also have their legitimacy questioned.

Take It Easy With The Keywords

All of the traditional elements of on-page SEO are important. They can improve a site’s load times and overall performance.

Even so, sometimes people overdo things. People are especially guilty of overdoing keywords, which reflects poorly on their copy.

Generally speaking, keyword concentration should be kept relatively low. The consensus is that the concentration should be kept around half a percent to 1 percent. If content writers go too far beyond that, they risk getting their content flagged.

And, yes, keywords technically aren’t an off page type of thing. Unless, of course, content writers decide not to put so many on the page, in which case they’d definitely be off-page.

It’s probably not a funny joke, but neither is dealing with flagged content.

Optimizing Off Page SEO

Just as on-page SEO can be optimized, SEO of the off-page variety can be optimized. Doing so is only a matter of earning backlinks and leaving certain keywords off of the page when necessary.

Of course, the other elements of SEO shouldn’t be neglected, nor should a site’s performance. That said, feel free to contact SiteUptime at 1-866-744-6591. They keep clients one step ahead of some of the most frustrating technical difficulties.

5 Benefits of Cloud Based Search Archives

cloud based search

Anybody using the World Wide Web understands search results delivered by Google, Bing, and Yahoo. Search is present on almost every online platform from eCommerce sites to forums.

Websites, social media, and search engines rely on software to retrieve and deliver content. Information stored on a physical device (computer or server) connected to others in what’s called a network. Yet, in modern times… the cloud.

The recent iteration of delivered results is done through cloud based search.

What benefits does cloud search bring to the business? Read on to discover the efficient, cost-saving features.

Five Benefits of Cloud Based Search

The “cloud” is an old concept with a new name. At its core, information is present on “other people’s computers”. The difference with cloud computing is the collective speed and efficiency it offers while providing a platform for services.

A traditional setup of an enterprise search platform came with tedious requirements:

  • Configuring a host computer
  • Installing server and search software
  • Configuring apps and services

Cloud based search offers an alternative packed with the following benefits:

  • Reliability. The physical infrastructure has inherent fault and failure points. Failure due to the complexity of deployment and hardware & software components. Cloud search reworks the infrastructure to balance loads across the architecture. This creates on-demand power to distribute resources resulting in fewer hang-ups.
  • Security. The many points of hardware and software found in traditional server arrangements are at the will of the I.T. professionals. A failure to update and patch security flaws leaves the network at risk. Cloud based search services provide automatic and manual updates. The resulting benefit being less risk of intrusion, service-breaking bugs, and erroneous usage.
  • Legacy. Long-forgotten or dated, unused files find their way into “cold storage”. This is a part of the storage that’s vital to keep for privacy and business reasons yet is rarely accessed. Cloud search solutions offer searchable archive features to access these “cold files”. The result is efficient data retrieval when necessary.
  • Cost-Effective. Consider the hardware, OS, software, apps, and salary for the I.T. personnel (or team) to maintain internal search. Cloud search is a cost-effective alternative via a-la-carte options. Low hourly or data rates and a “resources when needed” option results in lower operational costs.
  • Flexibility. Hardware locks to a physical location. Locked hardware can cause problems with accessibility even when available through online hubs. Cloud search platforms decentralize the hub and allow rapid scaling. Scaling is achievable by paying for extra services and features. The result is a platform that adheres to the growing needs and desires of the business.

Cloud based search packs powerful features associated with cloud based services. The inexpensive options, flexibility, and effective use of resources make this service a great tool for business.

The benefits are clear:

  • Easier access to files
  • Increased security of data
  • Less hassle and issues

Both employees and consumers enjoy a cloud based search. This service is inexpensive and easy to install compared to traditional means. Perhaps 2017 will be the year it’s used in your business.

Password Protection: How to Manage Passwords

how to manage passwords

Figuring out how to manage passwords is no easy task.

It seems like every account requires a different set of circumstances: capital letters, numbers, symbols, oh my!

Plus, even if you get the perfect password that fits all of the requirements, is it safe to use it across the board or are you making yourself more vulnerable to hackers?

Perhaps even more importantly, how do you remember all of your usernames and passwords? We’ve all been there: getting locked out of this app or that rewards program or this account because we can’t remember if we ended the password with a capital letter or an exclamation point.

Password management can be one of life’s most frustrating little annoyances. We’re here for you. Let’s break down how to manage passwords.

Top Tips on How to Manage Passwords

There are a ton of programs out there to help you out with how to manage passwords. But how do you know which ones are safe from hackers?

Browser Password Storage

Most popular browsers, like Chrome and Safari, have a password management feature built in. This can be incredibly convenient because it can even sync passwords across your devices. Browser password storage makes your browsing faster and easier, but is it safe?

The answer is: Yes! but….

You still need to take steps to protect yourself. Set up good, hard to guess passwords in the first place. Avoid using information that is public on your social media accounts, like the year you graduated or your pet’s name.

Make sure you are maintaining safe passwords by mixing it up (don’t use the same password on every account) and changing passwords regularly. There are a ton of different opinions out there as far as how often “regularly” really is. This great article from Bustle concludes that every six months to a year is a reasonable and safe bet.

Of course, always change a password asap after a security breach alert. If you have other accounts that also use that password and username, or something very similar, you should change those too.

If you take these steps to stay secure, there’s no need to worry about your browser helping to make your life a little easier with auto login. Protect any devices with auto login with their own pin or password though. If they were to get stolen, you don’t want the thief to have easy access to all of your accounts.

Last Pass and Dashlane

There are great programs out there like Last Pass and Dashlane that are a good option for how to manage passwords.

They work by storing and managing your account login info and auto filling out online forms and logins for you.

These programs are particularly safe and effective with the use of fingerprint encryption. Both are free for the baseline features, but come with a low-cost upgrade option for more features.

2-Step Verification

2-step verification is a great answer to how to manage passwords.

When you log into an account from a new device, you may have noticed a message that says “we have to check it’s really you.” The site will send a security code to your phone or email.

This verification process cuts down on the access a hacker has to your life so whenever given the option, activate it!

Password Protected Spreadsheet

You can also keep track of your passwords the good old fashioned way of making a list.

If you do this, here are a few tips: 1) password protect your document with a password you don’t use anywhere else. 2) Don’t name the list “Passwords” for obvious reasons. Think of a name you will remember but won’t attract attention, such as “To Do List.”

Keep this document off the cloud. This is the last thing you’d want getting in the hands of a hacker. Consider only listing passwords that would have minimal consequence if they were hacked. List your most important passwords in a different document to increase security.

You can also consider writing passwords on a real piece of paper, like one you can hold in your hand. File it away in a locked desk drawer for maximum safety.

Social Site Logins

You’ve probably noticed that more and more sites are allowing you to log in with Facebook or Google. This option came into the mainstream a few years ago and is now seen on tens of thousands of sites.

This is a very convenient way to cut down on all the extraneous logins you have to keep track of. It’s also much faster than having to sign up for a new account everywhere you go.

Beef up the password that is associated with the social site Just make sure your original password is secure and change it often.

Keep in mind that logging in this way opens a door to any of the information the site may want to know about you, such as your friends lists and likes. It’s not unsafe, but it’s good to know if you prefer privacy.

That’s It!

In summary, mix it up with different passwords: using the same password for everything is like a buffet for hackers and identity thieves. Change your passwords on the regular. Keep a master list- but make it strategic. If your master list is digital, keep it off the cloud, and always opt for 2-step verification.

Check out all of the other great blog posts on SiteUptime. You may be interested in reading this article next! “Big Data and Cybersecurity: How Big Data Will Affect the Future of Cybersecurity

SiteUptime is your go-to resource for cyber security and website monitoring. Especially if you have an e-commerce business, you need to pay special attention to monitoring your website. A great website management company can help you ensure the safety of your sales, encryption, and keeping your business open for sales 24/7.

Did you know that website functionality factors into search engine optimization? Keep your site running smoothly with SiteUptime website performance management today. Don’t hesitate to contact us today!

Design Tips To Make Your Real Estate Website More Appealing

real estate website

Most people have been to some bad real estate websites. They are the ones that resemble slightly glorified spreadsheets and display million dollar homes as the first entry. Those websites are unappealing for a couple reasons.

They’re visually unattractive. A stack of rectangles with some bare bones information about a property inspires no one. As for opening with expensive listings, it’s like a car salesman directing customers to the most expensive vehicle on the lot without asking any questions.

With any luck, you’re not pulling at your collar and thinking, “That sounds a lot like my website.” Even if you are, it doesn’t mean the problems can’t be fixed.

The best real estate websites strike a balance between beauty, function, and information. Let’s explore some of the ways your website can achieve that same balance.

Picture Perfect

Words and numbers are fantastic tools for many things. Reports, business plans, and white papers die without them. They are also abstractions.

Writing that a home includes a 90 square foot bathroom with marble tiles, a vintage clawfoot tub, and black walnut cabinets gives visitors a vague idea. Show a high-quality picture of that bathroom and the image makes the abstractions real.

By the same token, if someone searches for apartments for sale on the Costa del Sol, their first concern probably isn’t sterile numbers about the size of the apartments. That person wants to see the apartments because choosing a place to live isn’t just about shelter, but a lifestyle.

Lifestyle is what high-quality images let a real estate website sell. A better option is a video tour. A video tour gives potential buyers a three-dimensional feel for the space and whether it fits with their lifestyle aspirations.

This is achievable, even for real estate websites being run on a budget. Affordable DSLR cameras with high megapixels and HD video recording makes it practical for anyone to take good pictures and video.

If your website can’t support high-res images and video, it needs an upgrade. Even free WordPress themes have native support for them.

Is It Responsive?

The rise of smartphones and tablets opened up wide new vistas of Internet browsing, but also created a problem. Websites designed to display well on computer monitors were a hot mess on smaller, mobile device screens.

Responsive design solves that problem. It lets web developers build a single website that reorganizes content to fit the screen size. The end result is that users get a far superior experience on your site when they visit on a mobile device.

Make sure you have a responsive theme if you run a WordPress site. Many of the themes are natively responsive, but not all of them.

Custom sites need to be built using responsive design from the ground up. A quick visit to your website on a phone or tablet will tell you if the site is responsive. If the site is hard to read or images are distorted, you’re probably looking at a full-scale replacement.

If this seems like a lot of work over something minor, don’t be fooled. Google advocates for using responsive design on your website and uses it as a factor in determining your search rank.

Navigation Made Easy

Remember how much fun it was to spend 10 minutes looking for something on a website because the navigation options were terrible? Of course you don’t, because everyone hates doing that.

Easy site navigation is one of those things that becomes conspicuous by its absence. When a site has good navigation, it flies under the radar but makes the experience more enjoyable. People always notice bad navigation on a website because it ramps up frustration.

Making sure your site has good navigation is all about keeping people on your site. Frustrated visitors will leave and find a site that aggravates them less.

Blog About It

Blogs are just one of those things that people expect to see on business websites. Blogging is work, but it’s not all bad. It gives you a chance to talk about who you are, offer practical advice to buyers and sellers, and do some basic rapport building on autopilot.

Regular blog posts also create an incentive for visitors to keep coming back to your site. The benefits of this might not show up in the short-term, but familiarity breeds comfort. Regular blog readers are much more likely to turn to you — their trusted blogger friend — when they are ready to buy a house.

Blogging also ticks a box for search engine optimization. Google rewards regular site updates and blog posts count.

Speed and Availability

Website visitors are, to put it mildly, impatient. How impatient? If your site doesn’t load completely in 2-3 seconds, around 50% will go elsewhere.

That’s a tiny margin of error to work with, which means your website load times need to be tested on a regular basis. Things are fine as long as the site loads in under 2 seconds. If load times start creeping over the 2 seconds, it’s time to investigate.

Possible reasons for slow load times are numerous. It could be everything from poorly written code to the hosting service you use. Regardless of the reason, you or your web designer can do a lot to remedy the situation.

Even on WordPress sites where the basic code is largely fixed, there are things you can do to speed up load times.

Availability is another thing to watch. Businesses without purchase options on their websites often miss it when the sites go down. If your site goes down, it could easily mean lost commissions from customers who went elsewhere.

Final Thoughts

You can make your real estate website more appealing. If you’re ahead of the curve on responsive design and high-quality images or video, the changes should be fairly painless. It’s almost all refinements after that.

For websites that aren’t making use of responsive design and good imagery, the changes will be more difficult. You’ll be looking at a lot of picture taking and a potential ground-up rebuild of your website.

The upside is that making those changes should boost your website rankings, improve traffic and probably enhance your conversion rate.

SiteUptime offers website monitoring and alert services. Want peace of mind that your site is up or that you’ll know first when it goes down, contact us to get started today.

3 Tips for Law Firm Websites to Attract Clients

dreamstime s 69432520

It’s no longer an option for law firms to have websites: Law firm websites are the primary means for new clients to find them, and 70% of law firms have reported that they’ve gotten new cases through their website.

Having a website isn’t enough, though. To attract new web users and turn them into new clients, law firm websites need to be well-designed, have the right content, and be optimized for SEO.

This may sound daunting, but remember that investing in your website will pay off, and it’s not as hard as it seems. Read on for three tips for law firm websites to attract new clients.

Focus on Web Design

Your home page should be easy to look at, and easy to use. Take a look at this family law litigation site–it’s sleek and easy to navigate because links are provided across the top, and it loads very quickly.

Designs like this can be found easily with WordPress templates. If you want to create your own site, remember to use readable fonts, uniform and consistent colors, and high-quality photos.

Keeping your design simple will not only help your clients navigate your site better, but it will make sure they don’t click off before they even get started due to a slow load time.

Remember: 47% of web users want a page to load in two seconds or less. Anything longer greatly increases your risk of them clicking off or going to a competitor.

This means your design should be conducive to a quick loading time. Simplify your site’s design and use an online tool to check your site speed.

Content Is King for Law Firm Websites

While design and user experience will get potential new clients to click on and read law firm websites, the content should be your primary focus. Design will bring people to your page, but it should only be pointing to good content.

Your home page should include your phone number, a description of what type of services you offer, and an email address.

From there, you need to rope in new clients by emphasizing your experience and what you can offer that no one else can.

Include client testimonials, certifications, attorney profiles, a well-written and informative blog, and easy-to-find information on how to get a free consultation.

The contact information is key: this is what turns web users into clients, so your phone number and email address should appear clearly on each page.

Don’t Forget SEO

When deciding how to rank law firm websites among search results, Google will look at measures that reflect user experience, including site speed, time spent on the site, and mobile compatibility.

That means if you want potential new clients to be able to find your site through Google, then you have to focus on these measures. Luckily, if you make sure your web design and content are top-notch, the analytics that reflect user experience will improve, and so will your SEO.

Remember to make sure your website is mobile compatible: mobile and tablet usage surpassed desktop usage in 2016, so if your website isn’t compatible with any device, you’re losing out on some business. Your website will also take a hit in its SEO.

In short, web design and SEO go hand-in-hand. Potential new clients will be able to find you if your SEO is good, and your SEO will improve when they stay on your site longer due to a better user experience.

What changes have you made to your web presence so far to help boost your clientele? Do you have tips for improving law firm websites? Let us know in the comments.

How to Create a UI Design for Speed

ui design

Internet users are no longer willing to wait for websites to work properly. They want fast speeds, seamless functionality, and user-friendly website interfaces. That’s why your UI design must be up-to-date.

Speed gives websites a competitive advantage over slower ones. Visitors stay longer on faster sites. This opens up the chance for a sales conversion.

How can you take advantage of this knowledge to create a fast UI design? Read on to learn more.

Creating a UI Design for Speed

Whether it is a mobile or desktop UI design, people will avoid your site if it is loading slowly or experiencing constant downtimes. There are ways around these problems.

Here are a few tips to help you with the first problem:

Simplicity is key

Web designers try to be unique by using complicated codes, languages, symbols, and interactions. Yet, the key is simplicity.

Use simple language on labels. Avoid adding any unnecessary design elements. Ensure that every button has the right size and does its stated purpose.

Select symbols that most users can understand. For example, everyone knows the shopping cart symbol and the trash can symbol. Don’t complicate this with fancy symbols.

Having a simple interface will speed up the website. Remember to structure your page layout in a purposeful way. It makes it easier to read and access relevant pages.

Compress Everything

Some things on the website make it load slowly. These include the high-resolution display, files, quality images, and bloated codes. The best solution is to minimize and compress everything.

If you check online, you will find tools such as Minify Your CSS and WP Smush. They will minimize codes and compress large files. Other tools can shrink images or convert them into a different smaller-sized format.

You can ask your web host to use a GZIP compression to reduce the file sizes on the site. This method compresses everything on their servers and speeds up your website.

Optimize and Resize your Images

Google has an online tool for checking if your images are affecting your website’s speed. Images take up a lot of bandwidth. It distorts the site page if they take long to load.

To fix this, scale the images to your preferred size before uploading them to the website. Otherwise, the page will keep loading until the full image appears. Compressing images is another way to speed up the website.

Don’t make the mistake of expecting the HTML to resize the image for you. The scaled image might not be proportional. Use percentages in the Cascading Style Sheets (CSS) instead of setting dimensions. Otherwise, the image will appear blurry on different platforms.

Enable Caching

Caching is a great way to speed up a website. It stores temporary data on the user’s computer. That means the site can reload content from that data instead of generating a new page.

Learn More about Website Monitoring

Follow the tips above to speed up your site.

Contact us for more information on managing your website.